Marketing Director

Century Care Management - Scottish Pines Rehabilitation & Nursing is a leading skilled nursing and rehabilitation facility dedicated to providing high-quality, compassionate care to our residents. With a focus on clinical excellence and personalized treatment, we serve both short-term rehab patients and long-term residents in a warm, welcoming environment.We are seeking a dynamic and results-driven Marketing Director to lead and execute strategic marketing initiatives that drive census growth, promote our services, and build strong community and referral partnerships.The Marketing Director is responsible for the development and implementation of marketing and census development strategies. This individual will collaborate with facility leadership and admissions teams to maintain and grow referrals, build relationships with hospitals and community organizations, and increase overall visibility in the market.Key Responsibilities:Develop and execute marketing plans that align with facility goals for census and revenue growthBuild and maintain relationships with referral sources including hospitals, physicians, discharge planners, social workers, and community agenciesConduct community outreach and represent the facility at networking events, health fairs, and senior-focused programsIdentify new business opportunities and referral partnerships to drive admissionsTrack and analyze referral data, census trends, and marketing ROIOversee digital marketing efforts including social media, website updates, and email campaignsCollaborate with admissions, clinical, and operations teams to ensure a seamless customer experienceCreate and maintain marketing materials, brochures, and promotional toolsQualifications:Bachelor’s degree in Marketing, Communications, Healthcare Administration, or a related field requiredAt least one year of experience in long-term care or skilled nursing facility setting preferredProven track record of achieving or exceeding census targetsStrong communication, interpersonal, and presentation skillsAbility to travel locally and represent the facility in a professional mannerKnowledge of Medicare/Medicaid, managed care, and referral networks a plusSelf-motivated, organized, and goal-orientedWhy Join Us?A supportive leadership team and mission-driven cultureCompetitive compensation and benefits packageOpportunity to make a meaningful impact in the lives of residents and their familiesA collaborative environment where your expertise will be valued and rewarded To learn more about us, go to Pre-employment background check and drug screening required.We are an Equal Opportunity Employer.We use e-Verify to confirm employment eligibility IND123

Created: 2026-04-02