Complex Director of Marketing - Hiltons of San Diego

**What will I be doing?** The **Complex Director of Marketing** oversees all Marketing planning and execution strategies for a the San Diego Complex:Hilton San Diego Bayfront /(La Jolla Torrey Pines /(by Hilton Hotel San Diego /- Mission Valley /(Accountable for the development, management, execution and measurement of all aspects of the marketing/branding strategies to include, but not limited to: Positioning, Marketing Budgets, Social Media, Websites, Advertising, Collateral, and Content/. All efforts should be focused on maximizing performance/. Success measures include: budget achievement, increasing topline revenue, optimizing expenses and achieving channel/market share objectives/. This Individual Encompasses The Following Skillsets Our ideal candidate is an energetic marketing professional who thrives on creativity and strategic planning/. - Branding / Positioning - Omni/-Channel Marketing Strategy - Media & PR Strategy - Content Strategy - Storytelling from Data/Data Analysis - Ability to Engage Others / Presentation Skills - Project Management - Agency Management - Leadership & People Management - Budget Management **ESSENTIAL FUNCTIONS:** Marketing and eCommerce Planning and Execution -Branding & Positioning: Establishes all messaging, positioning and marketing strategies understanding the impact to the hotel's business mix, customer, and commercial strategy/. Also delivers content and messaging that meets brand standards/. -Planning & Budgeting: Develops strategic marketing plans and annual marketing budgets along with the hotel's General Manager, Directors of Sales, and Directors of Revenue Management/. Marketing plans should be annual, seasonal and by segment of deployment inclusive of cost and deployment strategies /(traditional, digital, and/or social media/) through the review of competitive data, demand analysis and market mix management/. Adjusts the marketing plan throughout the year as/-needed based on performance data and demand/marketing shifts/. -On/-Property Experiences: Works alongside operations to develop the strategic direction of curated on/-property experiences and activations/. -B2B Sales & Catering Marketing Support: Collaborates with sales leaders to provide marketing support to all sales/-impacted market segments, including but not limited to, BT /(Business Transient/) accounts, GDS, B2B Groups, and Luxury Consortia/. Liaison with C&E /(Catering & Events/) leaders to support initiatives that focus on driving local and group catering revenue generation/. -Market Research: conducts market/-level research, such as SWOT analysis, competitive set studies, and paid marketing surveys to test current and/or new service levels and marketing concepts/. -Content & Asset Strategy: Manages the strategic direction and execution of marketing/-specific assets and content, including but not limited to: Website Content, 3rd Party Site Content, Social Media Content, Digital & Traditional Advertising, Photography and Videography/. -Agency Management: Responsible for the agency vetting process, agency relationship / management, and ensuring agency alignment to the wider strategic plan and goals /(including but not limited to: social, PR, Digital and Creative Agencies /- if agency support exists/) -Revenue Optimization: Works with Revenue Management to utilize reporting and data when making strategic decisions focused on optimizing performance/. -Social Media: Leads the development of a comprehensive social media strategy including content development, audience building and social influencer partnerships /(for hotels with agency support, this may also include social media agency management/)/. -Partnerships: /-Internal Partnerships: Works with and leverages internal corporate partners including but not limited to Brand Marketing, Regional Leaders, and the MEC/. /-External Partnerships: Identifies partnership/activation/sponsorship opportunities for joint outreach that align to the hotel's positioning/. Human Resources/ People Management -If there are additional dedicated marketing team members, this position oversees the management, training, coaching, and career development of the marketing team/. -Works with the Managed Support Team on alignment for marketing job descriptions and hiring of candidates for open marketing positions/. -Creates a career development plan and actively participates in continuing education opportunities to ensure further professional development/. Ownership & Corporate Meetings, Presentations and Reports -Prepares for and attends strategic hotel commercial meetings, ownership reviews /(as needed/) and corporate hotel reviews/. -In coordination with Revenue Management, presents out on marketing activity and performance results utilizing supporting data and maintains a forward/-looking analysis/plan and strategic direction/. -Prepares for and attends all budget meetings/. -In coordination with Revenue Management, helps prepare marketing activity reports on regular cadence and on an as/-needed basis/. **SUPPORTIVE FUNCTIONS:** -Provides analysis to support the development of the annual business plan and on/-going measurements/. -Performs special projects and other responsibilities as assigned and participates in task forces, committees and cluster groups as requested/. -Participates where appropriate in related trade/business related functions, events, conferences, and workshops/. **SPECIFIC JOB KNOWLEDGE, SKILL AND ABILITY** -Extensive knowledge of marketing communication mediums to include but not limited to traditional, digital, and social channels/. -Ability to perform critical analysis and to manage extensive amounts of information -Excellent written skills -Excellent presentation skills -Ability to effectively navigate the enterprise and communicate with department heads, executive committee members, team members and corporate leaders/. -Ability to manages multiple projects and achieve deadlines/. -Media buying experience, both traditional and digital/. -Copy development -Software/Program Skills/Knowledge: □Microsoft Office /(Word, Power Point, Excel & Outlook/) □Social Media Websites /(Facebook, Instagram, Twitter, etc/) □CMS Platforms □Digital Analytics QUALIFICATION STANDARDS Education: -Bachelor's Degree required /(emphasis in marketing and/or public relations preferred/) -Master's Degree preferred, but not required Experience: -5 years of combined marketing, advertising, and/or ecommerce marketing experience -2 years of leadership experience preferred -Prior hotel/hospitality industry experience required The annual salary range for this role is $145,000/.00 to $165,000/.00 and is based on applicable, specialized experience and location/. **What are we looking for?** Since being founded in 1919, Hilton has been a leader in the hospitality industry/. Today, Hilton remains a beacon of innovation, quality, and success/. This continued leadership is the result of our Team Members staying true to our Vision, Mission, and Values/. Specifically, we look for demonstration of these Values: - Hospitality /- We're passionate about delivering exceptional guest experiences/. - Integrity /- We do the right thing, all the time/. - Leadership /- We're leaders in our industry and in our communities/. - Teamwork /- We're team players in everything we do/. - Ownership /- We're the owners of our actions and decisions/. - Now /- We operate with a sense of urgency and discipline In addition, we look for the demonstration of the following key attributes: - Quality - Productivity - Dependability - Customer Focus - Adaptability **What will it be like to work for Hilton?** Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full/-service hotels and resorts to extended/-stay suites and mid/-priced hotels/. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities, and value/. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands/. Our vision "to fill the earth with the light and warmth of hospitality" unites us as a team to create remarkable hospitality experiences around the world every day/. Our amazing Team Members are at the heart of it all/! **The Benefits** - Hilton is proud to have an award/-winning workplace culture ranking/#1 Best Company To Work For in the U/.S/. We support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to innovative programs and benefits/. Hilton offers its eligible team members a comprehensive benefits package including: + Medical Insurance Coverage - for you and your family + Mental health resources including Employee Assistance Program + Best/-in/-Class Paid Time Off /(PTO/) + Go Hilton travel program: 100 nights of discounted travel + Parental leave to support new parents + 401K plan and company match to help save for your retirement + Employee stock purchase program /(ESPP/) /- purchase Hilton shares at 15% discount + Debt/-free education: Team Members will have access to a wide variety of educational credentials through our partnership with Guild Education, including: college degrees and professional certifications/* + Career growth and development + Recognition and rewards programs **Job:** _Marketing Services_ **Title:** _Complex Director of Marketing /- Hiltons of San Diego_ **Location:** _null_ **Requisition ID:** _HOT0CD57_ **EOE/AA/Disabled/Veterans**

Created: 2026-04-02