VP Marketing

Description We are looking for a dynamic and experienced VP of Marketing to lead strategic initiatives focused on B2B growth and account expansion. This role is integral to driving practitioner adoption, increasing utilization of our products, and fostering stronger relationships within the aesthetic treatment industry. The position is based in Los Angeles, California, and offers the opportunity to make a significant impact on the network and community of practitioners. Responsibilities: - Develop and execute B2B marketing strategies aimed at increasing product utilization across thousands of accounts. - Strengthen practitioner relationships by integrating products into aesthetic treatment protocols and driving account-level revenue growth. - Collaborate with the President of Sales and VP of Education to align marketing programs with field execution and educational initiatives. - Lead the creation and management of data-driven marketing campaigns using tools like HubSpot to target segmented accounts. - Design and implement lifecycle marketing programs that enhance practitioner engagement and retention. - Analyze marketing performance metrics to optimize campaign effectiveness and support sales efforts with actionable insights. - Build and nurture a community of practitioners through peer-to-peer learning opportunities and events - Oversee the development of training programs aimed at elevating best practices and amplifying practitioner voices. - Drive demand generation within existing accounts through targeted digital outreach and innovative marketing tactics. - Manage the marketing team, fostering collaboration and ensuring alignment with overarching business objectives. Requirements - Minimum of 10 years of experience in B2B marketing, with a proven track record of driving growth. - Expertise in brand marketing and developing comprehensive marketing strategies. - Proficiency in using HubSpot or similar platforms to manage automated campaigns and analyze data. - Strong ability to segment accounts based on lifecycle stage and engagement to drive targeted outreach. - Demonstrated success in generating demand and increasing revenue within detail-oriented networks. - Experience in fostering practitioner communities through education and peer collaboration. - Excellent leadership and team management skills, with the ability to align cross-functional teams. - Background in the aesthetic treatment industry or a related field is highly desirable. Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (and get 1-tap apply, notifications of AI-matched jobs, and much more. Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (and Privacy Notice (.

Created: 2026-04-02