Digital Marketing Specialist

Position: Digital Marketing Specialist Location: Schaumburg, ILYears of Experience: 3-5 Years About RTM: RTM Engineering Consultants is an MEP, Civil and Structural engineering firm that goes beyond the conventional consulting role. We forge deep partnerships with our clients by aligning with the goals, processes and people at each organization. By integrating our expertise, we offer a comprehensive suite of national resources combined with localized relationships, delivering exceptional value to our clients.At RTM Engineering Consultants, we prioritize the well-being and growth of our team members. Our commitment to professional development is evident through hands-on mentoring, opportunities for advancement, and access to RTM University. With integrated multi-disciplinary studios, you'll collaborate with experts of all levels and various disciplines. We continuously foster a positive team culture through outings that strengthen the bonds of our teams and at RTM, giving and taking are fundamental values. We believe in giving our best, contributing to others, and embracing diversity and equality for progress. Join our dynamic and inclusive team where your well-being, growth, and contributions are valued. Our Team: At RTM, we hold a profound appreciation for our workforce. We firmly believe that YOU, our team members, are our most valuable asset and are instrumental in defining our organization. Our dedication lies in delivering experiences that foster your growth and success, whether you are just embarking on your career path or have attained seasoned expertise. Guided by our CORE values of Collaborative Communication, Overall Unity, Respect and Trust, and Excellence in Engineering, we forge a unified team that consistently pursues professional achievement in all endeavors we undertake. RTM is proud to offer a comprehensive benefits package designed to promote employee health, wellness, and financial security. Our offerings include medical, dental, and vision plans, employee assistance program, disability coverage, life insurance, 401(k) and profit sharing, flexible work schedule, paid time off and training and development courses.Benefits of Joining RTM:Responsible Time Off (RTO) & Paid HolidaysFlexible Scheduling 401K with Matching Health, Dental, Vision, & Life InsuranceHands-on Mentoring & LearningProfessional Advancement Opportunities Integrated Multi-disciplinary Studios.Role Overview:The Digital Marketing Specialist executes and optimizes integrated marketing initiatives using AI-enabled tools and data-driven methodologies. This role translates strategic objectives into high-performing campaigns across digital and traditional channels, leveraging artificial intelligence to improve efficiency, enhance audience targeting, and increase content effectiveness.The position requires applied experience with AI-assisted marketing platforms, marketing automation systems, analytics tools, and performance optimization frameworks. Working cross-functionally, the Digital Marketing Specialist develops and deploys campaigns, produces and refines content, manages digital channels, and analyzes performance metrics to drive measurable results. Success in this role requires strong project management skills, attention to detail, analytical capability, and the ability to convert strategy into quantifiable marketing outcomes.Key Responsibilities:AI Strategy and DevelopmentUse generative AI tools to accelerate development of marketing content (blogs, email campaigns, landing pages, social media, thought leadership), ensuring brand alignment and editorial quality.Apply prompt engineering best practices to produce structured, audience-specific messaging outputs.Edit and validate AI-generated content for accuracy, tone, compliance, and differentiation.Leverage AI tools for SEO/GEO optimization, keyword clustering, content gap analysis, and competitive benchmarking.Design and execute multi-channel campaigns leveraging AI-driven audience segmentation, predictive analytics, and automated personalization tools.Utilize AI marketing platforms to optimize subject lines, ad copy, landing pages, and calls to action based on performance data.Campaign and Digital Marketing Management and ExecutionDevelop and execute multi-channel marketing campaigns (digital, email, social, print, and events) aligned with overall brand awareness and lead generation strategies.Coordinate campaign timelines, deliverables, and internal stakeholders to ensure on-time and on-budget execution.Develop and edit marketing content including blog posts, email campaigns, website copy, case studies, and promotional materials, ensuring message consistency and alignment with brand guidelines. Collaborate with subject matter experts to translate technical information into market-facing content. Manage and update website content.Execute email marketing campaigns and maintain segmentation lists.Execute social media content scheduling and engagement monitoring.SEO optimization and keyword implementation.Support the planning and execution of conferences, trade shows, and industry events, coordinating promotional materials and post-event follow-up campaigns.Marketing Analytics and ReportingMonitor, track, and report on campaign performance and engagement KPIs.Provide insights and recommendations to improve campaign effectiveness. Proofread marketing content for accuracy, clarity, and brand compliance.Brand and Collateral Management Liaison with graphic designers and external vendors, including printers, photographers, and digital service providers.Maintain familiarity with RTM's marketing resource library and direct team members to appropriate materials as needed.Assist with the creation and execution of marketing content, ensuring alignment with brand guidelines across all platforms.Provide backup support to other marketing team members and perform additional duties as assigned.Qualifications Bachelor's degree in marketing, communications, business, or a related field.Exceptional written and verbal communication skills.3-5 years of experience (preferably in the AEC industry within a marketing role).Strong organizational skills with a high level of attention to detail.Demonstrated ability to translate strategy into integrated marketing campaigns.Ability to manage multiple projects and meet deadlines in a fast-paced environment.Proficiency in Microsoft Office, Adobe Creative Suite, particularly InDesign and Illustrator.Experience or familiarity working within a virtual team.Technical ExpertiseAI & Automation ToolsApplied experience with generative AI platforms (e.g., ChatGPT, Claude, Jasper, or equivalent).Experience with AI-powered marketing automation tools (e.g., HubSpot).Familiarity with predictive analytics, AI-based segmentation, and intelligent lead scoring.Digital & Analytics PlatformsGoogle Analytics (GA4) and AI-enabled reporting tools.CRM systems and marketing automation platforms.SEO/GEO and keyword research tools with AI functionality.Technical CapabilitiesData interpretation and performance analysis.Prompt engineering for structured content output.Workflow automation and campaign logic configuration.Strong Excel/data manipulation skills; familiarity with dashboarding tools (e.g., Power BI, Tableau) preferred.Estimated Starting Salary Range: $60,000.00 to $75,000.00Equal Employment Opportunity: It is the policy of RTM Engineering Consultants to practice a program of equal employment opportunity, and advancement opportunities are made available to all employees on the basis of individual qualifications without regard to race, religion, color, national origin, disability, age or gender.Must be authorized to work in the United States.RTM does not currently accept unsolicited resumes through or from search firms or recruiters.

Created: 2026-04-02