Marketing Director, Brand Management

For the past 162 years, Swisher has been an industry leader known for its iconic products and commitment to high quality standards. With a rich history, Swisher serves adult consumers through a diverse range of businesses, including Swisher Sweets Cigar Company, Helme Tobacco Co., Hempire, Rogue Holdings, and Drew Estate: The Rebirth of Cigars. We have a passion for people and helping them build rewarding careers. If you're ready to create excitement and drive what's next in the industry, we'd love to hear from you.The Marketing Director, Brand Management is responsible for leading the strategic direction, growth and profitability for a portfolio of brands within the company's broader brand ecosystem. This role is responsible for shaping long-term brand vision, showcasing deep consumer-centricity and creating breakthrough marketing programs.Key ResponsibilitiesDevelop and implement brand and business strategies for the product portfolio aligned with company objectives, market dynamics and consumer trendsOwn financial responsibility for the brand portfolio, including annual planning, forecasting and delivery of revenue, profit and share targetsLead brand positioning, architecture and marketing activation to build equity and engagement. Manage relationships with influencers and other external marketing partnersLead pipeline development in partnership with R&D to drive meaningful innovation and product optimizationBuild, mentor and lead a high-performing team of professionals. Foster a culture of collaboration, agility and accountabilityOversee go-to-market strategies tailored for convenience store retail, digital platforms and emerging channels. Partner with sales to optimize distribution and pricing strategiesChampion consumer-centric thinking using insights and analytics to guide decisions on product development, advertising and investment allocationServe as a senior cross-functional partner, collaborating with manufacturing, supply chain, finance, sales, legal, insights and business analytics teams to ensure brand growth is sustainable and scalableLead, manage and develop a team of Brand Managers and marketing professionalsQualificationsBachelor's degree in Marketing, Business Administration or related field; MBA strongly preferred10+ years of progressive brand management or general management experience in consumer packaged goodsProven success in managing large-scale brands and scaling emerging brandsExperience leading cross-functional teams and managing P&LStrong familiarity with convenience store and mass merch retail, digital commerce and omnichannel strategiesExpertise in consumer insights, brand positioning and integrated marketing communicationsStrong understanding of innovation lifecycle management, from concept to commercializationExcellent communication and storytelling skills, with the ability to translate data into compelling narratives for executive audiencesExceptional leadership, team development and communication skillsPassion for innovation and building brands with cultural relevanceDemonstrated leadership capabilities, including team development, internal and external stakeholder management and strategic influenceTravel: 20-30%What We OfferBase salary and bonus programMedical, dental, vision, life insurance effective on date of hireGenerous 401(k) PlanDefined Contribution PlanPaid vacation and paid holidaysTuition reimbursementOfficial Contact InformationEmail: All official emails will come from an @ addressWebsite: Verify job listings and contact details on We will never contact you via Teams, Zoom, or Google Meets. If you qualify for an interview the proper meeting method will be shared with you beforehand. Confidential information should only be shared through secure methods outside of email. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Created: 2026-04-02