Military / Law Enforcement Sales Manager

SummaryLocation: Austin, TX or Irvine, CAExperience: 8+ yearsCommitment: Full TimeWelcome to ROKA, an independent performance eyewear brand born in Austin, Texas. We've redefined what everyday eyewear can be by infusing cutting-edge sport performance technology into prescription glasses and sunglasses built for people who get after it. We're seeking an experienced Military & Law Enforcement Sales Lead to drive ROKA's growth within the military, law enforcement, and government agency space - both federal and state. This role will lead all B2B initiatives focused on these channels. You'll be responsible for building and executing a strategic sales plan that expands ROKA's footprint with organizations that demand the best in performance and protection.Responsibilities:Build, lead, and execute ROKA's B2B sales strategy across military, law enforcement, and government accountsIdentify, develop, and maintain partnerships with federal, state, and local agencies; defense contractors, and tactical distributorsWork cross functionally with multiple departments to ensure product availability and flawless product deliveryPartner with the the Marketing team to develop and implement effective sales strategies and promotional campaignsMonitor performance metrics and implement strategies to improve account successConduct market research and analysis to identify new business opportunities and stay ahead of industry trendsCollaborate with the product team to share customer feedback for potential future product development for Military and LEO specific use Must Haves:8+ years experience in military, federal and state agencies, and law enforcement sales with proven successPrior personal service in one of those channels (Veteran)Deep understanding of federal and state procurement processes, contracts, and compliance requirementsExisting network of contacts within defense and/or law enforcement organizations preferredExcellent communication and interpersonal skillsSelf-starter with the ability to work independentlyProven track record in building and refining processesAbility to thrive in a fast-paced, dynamic environment and adapt to changing prioritiesStrong organizational skills, attention to detail and business acumenStrong analytical skills with ability to analyze complex data sets and draw meaningful insightsExcellent communication & presentation skills with the ability to work collaboratively across cross-functional teamsExperience with ERP systems (NetSuite a plus)Work Location:ROKA is located in Austin, TX and Irvine, CA. The Company is on a hybrid work schedule. Candidates must be prepared to work on-site in Austin or Irvine as often as needed per the Department's business needs. Remote candidates may be considered for this position; however, we are prioritizing candidates who are onsite. Occasional travel to visit accounts, trade shows, events, will be required.Benefits IncludeCompetitive compensationEmployee and industry discountsFun and casual but high-performance atmosphereOnsite corporate gymHealth, dental, vision & FSA, employer paid life insuranceVacation and sick leave401(k) with matchGym membership stipendPaid maternity (16 weeks) and paternity (8 weeks) leave

Created: 2026-04-02