Creative Strategy Manager

SMADEX is a Barcelona-born Demand Side Platform, delivering performance and transparency in programmatic for clients in America, Europe, and Asia. We are growing our team to become one of the best and biggest DSPs in the ecosystem.The Role:Smadex is seeking a Creative Strategy Manager to bridge the gap between creative excellence and campaign performance for our highest-value advertisers. This role sits at the intersection of Account Management, Creative Development, and Ad Operations, ensuring our clients get actionable creative insights that drive measurable performance gains.As a Creative Strategist you'll own the creative narrative for our clients, not just which creatives work, but why they work and how to scale those learnings across accounts.Key ResponsibilitiesCreative Strategy & Insights (40%)Analyze creative performance data to identify patterns and develop actionable recommendations for gaming and non-gaming clientsBuild structured, client-facing creative proposals that connect performance data to strategic directionPartner with Product on creative tools. Develop creative playbooks and best practices specific to UA, retargeting, and CTV campaignsCross-Functional Leadership (30%)Act as the connective tissue between Account Management, Creative Dev, and Ad Ops teamsDefine clear workflows and handoffs to reduce creative bottlenecks and accelerate time-to-launchLead creative briefings and ensure alignment between client objectives and creative executionHandle ticketing and communication with Creative DesignersClient Partnership (20%)Support Account Managers in high-stakes creative conversations with clientsPresent creative performance reviews and strategic recommendations to client stakeholdersProactively identify creative optimization opportunities that expand wallet shareParticipate in JBPs and QBRs as experts on CreativesKnowledge Management (10%)Build and maintain a creative performance repository accessible across teamsLead quarterly creative performance reviews, external and internal, to surface trends and winning strategiesTrain Account Managers on creative best practices and how to position creative insights with clientsWhat You BringRequired:5+ years in mobile advertising, creative strategy, or performance marketingDeep understanding of creative formats across UA, retargeting, and CTVExperience translating creative performance data into strategic recommendationsTrack record of working cross-functionally in fast-paced environmentsStrong presentation skills and ability to influence without direct authorityPreferred:Experience with programmatic advertising platformsGaming industry knowledge (especially mid-core and casual)Familiarity with creative production workflows and timelinesData visualization skillsSuccess MetricsReduction in creative-related delays for campaign launchesIncrease in creative iteration velocity for HV accountsClient satisfaction scores on creative insights and recommendationsKnowledge sharing metrics (playbooks created, teams trained, insights distributed)Please note that we do NOT provide VISA sponsorship. Applicants must have a valid permit to work Reward package:Be part of a leading, fast-growing, innovative company shaping the future of mobile advertising.Join a highly motivated and young team.Possibility of traveling to the Barcelona HQ for collaboration and team-building activities after your first year.Great compensation package tailored to the U.S. market.Medical, dental, and vision benefits plans.Exposure to leading global app publishers and media partners in the digital advertising industry.Learning and training opportunities to grow your career.

Created: 2026-04-02