Brand Manager

Walker Elliott has partnered with our client to locate a Brand Manager drives brand growth by combining consumer insights, competitive analysis, and strategic marketing to create meaningful connections with customers. This role oversees brand strategy, product positioning, pricing, promotional planning, and creative development - ensuring every initiative strengthens market presence and profitability. Key Responsibilities • Market & Consumer Insight: Study category, competitive, and consumer data to identify market trends and new product opportunities. • Pricing & Profitability: Analyze product and competitive costs, customer pricing behavior, and margin reports to develop and recommend pricing strategies that drive profitability. • Marketing Strategy: Develop, evaluate, and execute comprehensive marketing plans, including advertising, promotions, social media, and public relations campaigns. • Creative Development: Lead the design and production of marketing materials such as brochures, presentations, videos, point-of-sale collateral, and digital media. • Brand Presentation: Manage packaging design for both new and existing products to maintain consistent branding and shelf impact. • Agency & Vendor Management: Select, negotiate, and manage external agencies or vendors. Monitor budgets and ensure marketing program efficiency. • Event & Sales Support: Coordinate brand activation at trade shows, national meetings, and promotional events. • Performance Analytics: Gather and interpret consumer and sales data to evaluate results, measure ROI, and guide strategic adjustments. • Leadership: Manage and mentor a small team to deliver strong marketing execution and professional growth. Qualifications • Bachelor's degree in Marketing, Business, Economics, or related field • 5+ years of experience in consumer product marketing or brand management • Strong analytical and strategic planning capabilities • Skilled in market research and data analysis tools • Excellent written, verbal, and interpersonal communication skills • Proficiency with Microsoft Office, data visualization, and presentation tools • Familiarity with Adobe Creative Suite or equivalent graphic design platforms preferred • Knowledge of digital marketing, e-commerce strategy, and social media engagement • Experience in sales or customer relationship management a plus Do not apply unless you are authorized to work in the United States for any employer as client company cannot sponsor or transfer visas at this time. Walker Elliott is an Equal Opportunity Employer. For additional information, please email your resume to resumes@ or apply online.

Created: 2026-04-02