Social Media Manager
Scott Cars, Inc. - Allentown, PA
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We are seeking a creative, strategic, and results-driven Social Media Manager to oversee and grow our digital presence across multiple platforms. This role is responsible for content creation, audience engagement, brand consistency, and performance analytics to increase brand awareness and drive business growth.The ideal candidate is highly organized, trend-aware, and experienced in developing social media strategies that convert engagement into measurable results.Location: On-SiteSchedule: 30-35 Hours Per WeekEmployment Type: Part-TimeKey ResponsibilitiesDevelop and execute a comprehensive social media strategy aligned with company goalsCreate, schedule, and publish engaging content across platforms (Facebook, Instagram, TikTok, LinkedIn, etc.)Manage daily engagement, comments, messages, and community interactionMonitor trends, competitor activity, and industry developmentsDesign graphics and short-form video content (Reels, Stories, TikTok, etc.)Collaborate with leadership to promote campaigns, events, and company updatesTrack analytics and provide monthly performance reportsEnsure brand consistency across all digital channelsRequirements2+ years of social media management experienceStrong knowledge of Facebook, Instagram, TikTok, LinkedIn, and emerging social media platformsExperience in developing, executing and optimizing paid and organic social media campaignsExperience running and monitoring social media ads Basic graphic design skills (Canva, Adobe, etc.)Strong writing and communication skillsAbility to analyze metrics and adjust strategy accordinglySelf-starter with strong time management skillsPreferred QualificationsExperience running paid adsVideo editing experienceExperience working in the automotive industryBachelor's degree in Marketing, Communications, or related fieldCompensation & BenefitsCompetitive salary based on experienceHealth benefitsPaid time off401k - employer matched
Created: 2026-04-02