Marketing Operations Manager

Job Title: Marketing Operations ManagerJob Purpose: The Marketing Operations Manager acts as the primary architect of our growth infrastructure. By mastering the HubSpot ecosystem, you will design, automate, and optimize the end-to-end customer journey. Your mission is to transform complex data into seamless user experiences and actionable insights, ensuring our marketing funnel is a high-performing engine that drives scalable enrollment and measurable ROI.Duties and Responsibilities:HubSpot Ownership & Marketing InfrastructureOwn the day-to-day management and optimization of our HubSpot Marketing HubBuild and maintain lists, segmentation logic, and data structures to support targeted campaigns and lifecycle marketingCreate and optimize automated workflows triggered by user behavior to generate emails, tasks, event registrations, reminders, and internal notificationsPartner with Enrollment and Business Development teams to ensure lifecycle stages, handoffs, and automation align with the full funnelEmail Marketing & Lifecycle ProgramsBuild, test, and deploy marketing emails within HubSpotDevelop nurture programs and behavior-based campaigns to improve engagement and conversionImplement personalization and smart content strategies to deliver more relevant user experiencesWebsite & Conversion Optimization (HubSpot CMS)Manage and optimize website content within the HubSpot CMSConduct regular audits to ensure performance, accuracy, SEO alignment, and conversion optimizationBuild and maintain landing pages using dynamic content, smart rules, and progressive profilingExecute A/B tests across pages, CTAs, and forms to continuously improve conversion ratesFunnel Development & Lead ManagementPlay a key role in architecting and optimizing our marketing funnel in HubSpotContribute to lead scoring models and lifecycle definitionsEnsure data integrity and consistent tracking across all touchpointsIdentify drop-off points and implement solutions to improve progression and enrollment outcomesCampaign & Growth EnablementOwn the operational execution of marketing events such as webinars, including registration flows, automation, follow-up, and reportingSupport digital marketing efforts by ensuring proper tracking, attribution, and audience segmentation for paid campaignsPartner on SEO/AEO initiatives by implementing technical, structural, and content-driven optimizationsReporting, Analytics & Data TransparencyBuild and maintain dashboards and reports that provide clear visibility into performance, pipeline, and ROIEstablish and improve marketing data governance and tracking standardsTranslate data into actionable insights that inform strategy and executionHelp create a culture of transparency and accountability through accessible and accurate reportingCross-Functional EnablementServe as the primary marketing liaison for systems, integrations, and data flowSupport tool evaluation, implementation, and process documentationTrain and empower team members to effectively use HubSpot and related toolsOther duties as assignedQualifications:4+ years of experience in Marketing Operations, Revenue Operations, or a similar systems-driven marketing roleDeep hands-on experience with HubSpot is strongly preferred; however, candidates with advanced experience in comparable marketing automation and CRM ecosystems and a demonstrated ability to translate that expertise into HubSpot will be considered.Deep hands-on experience (Marketing Hub and CMS), including:Workflows and automationList segmentationEmail buildsLanding pagesReporting and dashboardsStrong understanding of marketing funnels, lifecycle marketing, and lead managementExperience implementing A/B testing and conversion rate optimization strategiesProficiency in marketing analytics and performance reportingExperience supporting paid media, SEO, and webinar/event infrastructure from an operations standpointHigh level of comfort working in a data-driven environmentPreferred Qualifications:Experience in healthcare, med-tech, education, or other highly regulated / high-consideration industriesFamiliarity with AEO (Answer Engine Optimization) and modern search strategiesExperience with CRM integrations and data architectureBasic knowledge of HTML/CSS for email and landing page customizationExperience working closely with Admissions, Sales, or Revenue teamsPhysical requirements: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. The employee is required to walk between multiple office locations that include the use of stairs (elevator is only available in some instances). This position requires the ability to occasionally lift office products and supplies, up to 20 pounds. Direct reports: N/A The company provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, veteran status, or any other consideration made unlawful by federal, state, or local laws. The company is committed to providing reasonable accommodation for qualified applicants, and employees with disabilities to ensure they enjoy equal access to all employment opportunities and benefits of employment as required by the Americans with Disabilities Act. Monday - Friday 9am - 5pm In office

Created: 2026-04-02