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Director of Enrollment Management

McLean School - Potomac, MD

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Job Description

With close to 500 students in grades K-12 on two campuses just minutes apart, McLean School isdelivering on the promise of giving students skills, confidence, tools, and knowledge to succeed incollege and beyond. Many schools whose population includes both traditional learners and those wholearn differently talk about their aspiration for graduates to attend college. At McLean School, that is notonly an aspiration but a reality for nearly 100% of graduates.Following the long-term tenure of McLean's current Director of Enrollment, the next Director will havethe opportunity to continue growing and refining the school's enrollment in alignment with its mission.The Director will serve as a key member of the school's administrative leadership, lead the enrollmentteam, and advance a number of key areas of institutional growth.ABOUT THE MCLEAN LEADERSHIP TEAMIn his second year as Head of School, Barry L. Davis is empowering a talented team of educators tocreate an environment where students can be transformed, and families can exhale in the knowledgethat their child will be seen and understood. His distributed leadership model places trust and freedom inthe hands of his administrators. The next Director of Enrollment will join an accomplished and ambitiousgroup of colleagues committed to collaboration and shared growth.Opportunities and ChallengesGrow and refine McLean's enrollment in alignment with its mission - McLean's enrollment hasgrown significantly in recent years, and the school plans to continue this growth from its currentenrollment of 480 students to between 550 and 600 students in the next few years, through a combinationof increasing new enrollment, with diverse, mission-appropriate students, and strengthening retention.The new Director will lead the development and implementation of the school's strategic enrollmentplan and mobilize the community in support of its enrollment goals.Continue to build awareness and networks across the region of McLean's mission and itssuccess in transforming its students' lives - McLean has invested significant energy in buildingawareness among area independent schools in the DMV (D.C., Maryland, Virginia), educationalconsultants, and others who work with students who would benefit from McLean's Abilities Model® andthe expertise and dedication of its professional educators. The new Director will have the opportunity tocapitalize on and extend this work by connecting with those who are already a part of McLean's networkand identifying new sources of referrals.Capitalize on the partnerships between the Enrollment, Marketing and Communications, andInstitutional Research teams - Members of the leadership team are quick to note the impressivestrengths of their McLean colleagues, and the new Director of Enrollment will have the opportunity toexperience that for themselves. Given the interdependent nature of their work, the new Director will beable to draw upon and further strengthen the highly collaborative, trusting, and dynamic relationshipswith counterparts in marketing and communications and institutional research to advance the EnrollmentOffice's work. In addition, a dynamic group of Division Heads will be partners in shaping the communityof the school.Capitalize on McLean's investment in institutional research to empower the office's decision-making: McLean's distinctive commitment to institutional research creates real opportunities for data-driven decision-making. The new Director will partner with the office to gain and utilize new insights asthey advance the school's goal for new students and retention of its current students and families.Key ResponsibilitiesThe successful candidate will have demonstrated experience and expertise in:- Developing and implementing a strategic enrollment plan to achieve agreed upon goals forrecruitment and retention of students with diverse backgrounds, abilities, and experiences.- Providing strong leadership to the Enrollment team, setting direction, supporting professional growth,and ensuring accountability.- Overseeing all aspects of the admission process, with warmth and individualized attention, movingmission appropriate students down the funnel from initial inquiry to applicant to admission to enrolledstudent.- Building and maintaining strong relationships with educational testers and consultants as well asAdmission Directors at area independent schools who refer prospective students to McLean School.- Working closely with the Marketing and Communication team to ensure messaging aligns with theschool's mission and differentiates McLean within the independent school marketplace.- Designing and leading admission events-including open houses, tours, student visits, and welcomeprograms-that help meet enrollment and re-enrollment targets.- Managing data collection and analysis of enrollment trends and ensuring strategies are informed bylocal, regional, and national independent school market conditions.Serving as a member of the Financial Aid Committee, working with colleagues to balance accessibility,affordability, and institutional sustainability.- Representing the School to prospective families, including through school fairs, professionalnetworks, and community events.- Participating fully in the life of the School, serving as an engaged and visible member of thecommunity.Qualifications and Personal AttributesThe ideal candidate will be a seasoned and proven leader with deep experience in all aspects ofenrollment, marketing, and admissions. McLean School strives to hire people committed to the school'smission and values. The following qualifications are sought in the ideal candidate:- A deep commitment to McLean School's mission, values, and belief in the potential of every student.- Significant understanding of how students with dyslexia, anxiety, ADHD, and Executive Functioningissues learn and how best to support them.- Proven leadership experience in enrollment management or a related field.- Be particularly attuned to and skillful in working with parents who have a high level of concern fortheir children as learners.- Strong relationship-building, communication, including public speaking and writing, and culturalcompetency skills.- The ability to think strategically and the capacity to implement data-driven enrollment practices andadapt to changing market conditions.- Demonstrated ability to manage multiple projects in a fast-paced environment with attention to detailand follow-through.- Proficiency with enrollment management systems, databases, and digital communication tools suchas Blackbaud, Clarity, and HubSpot.- An orientation toward collaborative teamwork characterized by a sense of humor, creativity, andresilience.- Availability to work occasional evenings and weekends for events- Embody a compassionate, flexible, and caring leadership style while still having the ability to maketough-but-correct decisions when necessary.- Be particularly attuned to and skillful in working with parents who have a high level of concern fortheir children as learners.- Lead with outgoing, energetic, positive, and engaging communications and personal style.To ApplyInterested and qualified candidates are invited to contact the consultants in confidence as soon aspossible. Candidates will ultimately need to submit the following materials as separate PDF documentsand may be asked for additional materials if selected to advance in the search:- A cover letter expressing their interest in this particular position;- A current résumé;- A list of five professional references with name, relationship, phone number, and email address ofeach (references will not be contacted without the candidate's permission):Send to:Chris BoyleConsultantchris.boyle@Charlotte BrownleeConsultantcharlotte.brownlee@The full-time equivalent salary range for this position is $140,000-170,000. The starting salary is basedupon, but not limited to, several factors that include years of experience, education level, and expertise.

Created: 2026-04-02

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