Sr. Manager, Marketing Communications- LALO Tequila

About LALO TequilaLALO Tequila is a story of friendship, craft and authentic Mexican heritage. Eduardo "Lalo" González and David "R" Carballido grew up together in Guadalajara, the capital of Mexico's famed Jalisco tequila region. Lalo's father and grandfather were famed Mexican tequila makers, and David has spent his career working with Mexico's top tequila producers. So Lalo and David decided to create the purest expression of tequila and share it with the world. This means producing only tequila blanco purely crafted for a clean taste, with only three ingredients. We are now the fastest growing blanco tequila on the market.We are headquartered in Austin and proudly manufactured in Jalisco, Mexico. About the RoleThe Sr. Manager of Marketing Communications will support the Vice President of Brand Marketing in LALO Tequila's communications strategy, overseeing public relations, organic social media, and national partnerships. This role is responsible for shaping how LALO shows up in culture through media, partnerships, events, and digital platforms while ensuring a consistent, elevated brand voice across all touchpoints.Based in Austin, this role will manage external PR agencies and collaborate with the Social Media Manager, serving as a key cross-functional partner to Brand, Creative, Experiential, Sales, and Digital teams. Key ResponsibilitiesCommunications & PR LeadershipSupport LALO Tequila's overarching communications and PR strategy in alignment with brand and business objectivesManage all PR agency relationships, including strategy development, briefing, execution, performance evaluation, and budget oversightIdentify and drive earned media opportunities across lifestyle, culture, spirits, luxury, and business outletsOversee press materials, messaging frameworks, talking points, and media training for spokespeopleSupport and guide the execution of press events, tastings, trips, and experiential programmingSocial Media Strategy and ExecutionDevelop and own the LALO organic social media strategy to boost brand visibility, engagement, and conversions, overseeing content creation, team leadership, campaign management, and performance analysis across platformsStay ahead of trends, manage community interaction, and ensure alignment with business goalsMentor the Organic Social Media Manager, providing strategic direction and brand guidanceEnsure all organic social content aligns with LALO's brand voice, visual standards, and communications prioritiesReview and approve social calendars, content concepts, and community engagement strategiesPartner with the social lead to integrate PR moments, cultural events, and brand initiatives into social storytellingCross-Functional CollaborationWork closely with Brand Marketing, Creative, Sales, and Leadership to support launches, partnerships, and priority initiativesCollaborate with Legal and Leadership on approvals and risk management related to communicationsProvide reporting and insights on PR and social performance, including coverage, sentiment, and cultural impactRequirements8-10+ years of experience in marketing communications, PR, or brand communications, preferably within spirits, luxury, lifestyle, or consumer brandsProven experience managing PR agencies and leading earned media strategyStrong understanding of organic social media strategy and content, with experience managing or overseeing social teamsExceptional storytelling, writing, and messaging skillsStrategic thinker with a strong executional mindset and attention to detailExperience working cross-functionally in fast-paced, entrepreneurial environmentsPassion for culture, design, storytelling, and premium brandsSpirits or alcohol industry experience is a plusBenefitsWhat we offerCompetitive Salary + Bonus OpportunitiesCompany Paid Medical & Dental InsuranceCompany Paid Life & Disability InsuranceVoluntary Insurance Plans401k Plan with Company Match & Profit SharingVacation, Sick, Flex TimeParental LeaveHealth Savings AccountLifestyle Spending AccountFinancial Wellness BenefitEmployee Assistance ProgramPet Insurance

Created: 2026-04-02