Executive Director of Student Planning & Outreach

Non Instructional/Support Services - Position - Other Job Number 4600318817 Start Date Open Date 03/05/2026 Closing Date 03/31/2026 General Definition of WorkThe Executive Director of Student Planning & Outreach, under minimal supervision, performs senior-level work with extensive decision-making discretion providing strategic direction and oversight for districtwide long-range planning, boundary development, demographic analysis, and community engagement initiatives to increase student enrollment. Position leads the design and implementation of a comprehensive, data-driven enrollment and community outreach strategy that supports district goals, aligns student assignment with facility needs, and strengthens relationships with families, municipalities, and community partners. Employee performs advanced and supervisory work to carry out Board of Education policies under the direction of the Associate Superintendent of Student Programs, Planning & Placement.QualificationsTo perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Salary/StatusMarket Pay Grade 11/Full-time, 12 monthsReports ToAssociate Superintendent of Student Programs, Planning & PlacementPlace of WorkThe normal place of work is on the premises used by Charlotte-Mecklenburg Schools. Charlotte- Mecklenburg Schools reserves the right to require you to work at such other place(s) as it may reasonably require from time to time.Essential FunctionsAdhere to all state, federal, and local laws, policies, and proceduresLead, manage, supervise, and evaluate assigned programs/staff in the districtOversee preparation of districtwide recommendations for student assignment boundaries, continuation patterns, school relief strategies, and capital needs prioritizationDirect the development of both short- and long-term enrollment strategies to attract, retain, and support students across all schoolsProvide executive oversight of enrollment projections, forecasting models, and demographic analyses to ensure accuracy and alignment with district prioritiesOversee all data analytics related to enrollment trends, demographic shifts, capacity utilization, and marketing effectivenessLead a comprehensive community outreach strategy that promotes transparency, engagement, student retention, and public trustRepresent the district in high-level meetings, public forums, and intergovernmental discussions on planning, enrollment, and district growthEnsure timely, accurate responses to information requests from staff, municipal agencies, community organizations, and familiesPromote transparent, accessible communication that enhances school choice awareness and informs the publicProvide leadership for districtwide marketing strategies supporting student enrollment, retention, and community outreachCollaborate with the Communications Department to guide marketing collateral, digital content, website enhancements, social media efforts, and promotional campaignsOversee integrated, multi-channel marketing campaigns that effectively communicate the district's value propositionEnsure departmental processes, tools, and decision-making frameworks support effective, transparent boundary and enrollment strategy workOversee the development of reports, documentation, presentations, and updatesDirect market research, competitive analyses, and demographic studies to identify districtwide opportunities and challengesEnsure evaluation systems are in place to measure program performance, improve operations, and support adoption of new processesFacilitate leadership meetings, cross-departmental collaboration, and professional development opportunities for staffMonitor and participate in the development and administration of the department budgetCreate an inclusive environment with positive communication/public relationsPerform related work as assigned or requiredKnowledge, Skills, AbilitiesComprehensive in-depth knowledge and understanding of the principles, practices, and procedures of public school system policies and student enrollment and planningComprehensive knowledge of federal, state, and local regulatory requirements applicable to school system student enrollment and planning Thorough knowledge of county and school board policies, procedures, and standards regarding student enrollmentKnowledge of digital marketing tools and platforms including social media, email marketing, SEO, and SEMKnowledge of the theory, principles, and techniques of the planning profession and development process including demographyKnowledge of the methods and techniques of research and analysisAbility to use ESRI GIS Mapping software and related toolsAbility to reflect appropriate response to situations, while maintaining a professional and personal demeanorAbility to learn and use specialized tools, equipment or software related to business needsAbility to develop and monitor a budgetAbility to direct and evaluate the work of othersAbility to implement local, state, and federal rules, guidelines, and procedures into daily business operationsAbility to reason, make judgments, and maintain effective working relationshipsAbility to communicate effectively, both verbally and in writingAbility to establish and maintain positive relationships; work collaboratively within and across departments, external agencies, and the publicAbility to problem-solve utilizing sound judgmentAbility to maintain confidentiality regarding school system businessAbility to develop related charts, graphs, reports, and records pertaining to school planning and strategyAbility to take initiative and work independentlyAbility to conceptualize, initiate, monitor, and evaluate new and/or current programsDemonstrated ability to perform detailed work, planning, risk assessments, and associated risk mitigation actionsDemonstrated ability to work effectively in a deadline-driven, rapidly changing team environment# of Jobs 1.00 Minimum Educational Requirements Bachelors Term 12 Month Additional Job Information Education and Experience Bachelor's degree required Master's degree in a related field preferred NC Certification (Principal or Superintendent) preferred Minimum of five (5) years of relevant experience required Five (5) years' experience as building or district administrator preferred Equivalent combination of education and experience Special Requirements Possess and maintain a valid driver's license or ability to provide own transportation Travel to school district buildings and professional meetings Physical Requirements/Working Conditions Work requires the occasional exertion of up to ten pounds of force Work regularly requires the exchange of accurate and detailed information through oral and written communication Constantly operates a computer and other office business equipment Ability to remain in a stationary position for required meetings/work Ability to move to other work locations Visual acuity requires preparing and analyzing written or computer data, determining the accuracy and thoroughness of work, and observing general surroundings and activities Hearing is required to perceive information at normal spoken word levels, and to receive detailed information through oral communications Work requires preparing and analyzing written or computer data, operating standard office equipment, and use of advanced technology Work occasionally requires exposure to outdoor weather conditions Work is generally in a moderately noisy location (e.g., business office, light traffic) Requires the ability to deal with people beyond giving and receiving instructions Must be adaptable to performing under mild to high levels of stressAdditional Close Date Text 3/31/26 Job Attachment View Attachment

Created: 2026-04-02