Vice President of Revenue

Multi-Site Car Wash PlatformThe RoleMarketing is not a peer to revenue - it is a core lever of the revenue function.We are seeking a Vice President of Revenue to own end-to-end revenue performance across our multi-site car wash platform. This is not a traditional marketing leadership role. It is an outcomes-driven revenue leadership role with direct oversight of Marketing (Performance, CRM, Brand, Partnerships) and Revenue Analytics.The VP of Revenue owns recurring revenue growth, pricing strategy, retention, and revenue analytics. This leader ensures that acquisition, lifecycle marketing, pricing, and operational execution are aligned around unit economics, customer behavior, and margin-aware growth.This role reports directly to Paul, with strong cross-functional partnership across Finance and Operations.RequirementsWhat You OwnYou own outcomes - not campaigns. Not traffic. Not impressions.You are accountable for:Net recurring revenue growthRetail wash revenue performanceLTV expansion (gross profit basis)Churn and retention improvement by tierLTV/CAC discipline across all channelsForecast accuracy and revenue predictabilityYou convert marketing from campaign execution into cohort-driven revenue management.Core ResponsibilitiesRevenue OwnershipOwn the full revenue lifecycle: acquisition, onboarding, retention, upgrade, churn, reactivationEstablish LTV-based decisioning as the foundation for all growth investmentsEnsure revenue growth is predictable, scalable, and margin-awareMarketing as a Revenue EngineDirectly lead Performance, CRM/lifecycle, Brand, and PartnershipsEnforce LTV/CAC and payback discipline across acquisition spendShift marketing from channel-based planning to customer-based planningTie brand, performance, and retention into one revenue strategyEliminate vanity metrics; align all marketing KPIs to revenue outcomesPricing, Packaging & OffersOwn pricing architecture across membership and retailDesign and test price increases, tier rationalization, entry offers, and upsell strategiesBalance acquisition efficiency with long-term LTV and retention healthPartner with Operations to ensure pricing aligns with site-level realitiesRevenue Analytics & ForecastingBuild and own the revenue analytics framework:Cohort retention curvesLTV and LTV/CAC by tier and channelUtilization and behavioral insightsRevenue pacing and forecasting toolsEstablish a single source of truth across Marketing, Finance, and OperationsProvide early visibility into performance to proactively adjust spend and cost controlsCross-Functional UnifierAct as the connective tissue across Marketing, Finance, and OperationsAlign teams around shared definitions, KPIs, and accountabilityElevate revenue conversations to an executive and PE-ready standardThe Mindset We're BuildingWe are evolving from a campaign-centric marketing function to a unified, customer- and ROI-driven revenue engine.You will lead that shift.Unifier MindsetFluent in the language of Finance and OperationsAble to articulate how marketing drives economic valueComfortable operating across diverse functions to solve for revenueCustomer-Centric MindsetDesign-thinking approach to customer pain pointsObsessive about customer journey analyticsBelieves measurement should reflect what customers actually experienceROI MindsetMarketing as a driver of growth - not a reactive service functionWilling to scrap underperforming investmentsComfortable making disciplined, data-backed tradeoffsWhat This Is NotThis is not a top-of-funnel brand storytelling role.This is not a demand-gen-only role.This is not a "head of campaigns" role.If you are primarily motivated by creative campaigns, brand awareness metrics, or media strategy without owning pricing, retention, and unit economics - this role is likely not the right fit.What Success Looks Like in 12 MonthsRevenue performance is predictable and forecastablePricing architecture is rationalized and standardizedCohort-level retention curves are understood and improvingMarketing operates as a revenue engine, not a cost centerRevenue discussions are concise, proactive, and financially groundedGrowth is scalable, margin-aware, and suitable for PE ownershipIdeal BackgroundExperience leading revenue or growth in a multi-site, subscription or membership-based businessStrong command of unit economics, LTV/CAC modeling, and cohort analyticsExperience integrating marketing, pricing, and operationsComfortable in performance-driven, PE-backed or investor-accountable environmentsProven ability to build disciplined revenue infrastructureSalary Description 175,000-235,000

Created: 2026-04-02