Marketing Director

Edu Tek, a well-established IT Services and Software Development firm, is seeking a dynamic and driven Marketing professional to join our team. This role will play a key part in supporting and empowering our Sales team through strategic marketing initiatives, lead generation, and brand growth efforts. If you are energetic, motivated, and passionate about creating impact through marketing, we'd love to hear from you.Role: Marketing DirectorLocation: White Plains, NY - Hybrid/Office Based Company: Edu Tek Ltd - Mid-Sized IT Managed Services Provider (MSP)Compensation: $90,000 - $115,000 base + performance bonus benefits, and hybrid flexibility in White Plains, NY.About the RoleEdu Tek is looking for a strategic, hands-on Marketing Director to own and scale our marketing function. This role sits at the intersection of brand, awareness, and revenue generation, with clear accountability for pipeline contribution, marketing performance, and go-to-market execution.You'll be responsible for shaping our brand in a competitive MSP landscape, building predictable demand programs, and delivering clear reporting that connects marketing activity to business outcomes. This is a senior role with real influence-ideal for someone who enjoys both strategy and execution in a growth-focused B2B/technology environment.Strategy & LeadershipOwn the overall marketing strategy aligned to company growth goals and sales targetsAct as a senior partner to Sales and Leadership, translating business objectives into measurable marketing initiativesDefine ICPs, buyer personas, positioning, and messaging for core MSP services and solutionsManage and develop internal marketing resources and external agencies/partners as neededBrand & AwarenessLead brand strategy, messaging, and visual identity to ensure consistency across all channelsDrive awareness programs including content marketing, PR, thought leadership, events, and partnershipsOversee website strategy, SEO, and digital presence to support credibility and conversionPosition the company as a trusted IT partner for mid-market organizationsDemand GenerationDesign, execute, and optimize multi-channel demand generation programs (digital, email, paid media, events, webinars, ABM, etc.)Own campaign planning from concept through execution and optimizationWork closely with Sales to ensure lead quality, lifecycle alignment, and effective handoff processesBuild scalable programs that generate predictable pipeline and revenue impactReporting & AnalyticsDefine and track marketing KPIs including MQLs, pipeline contribution, CAC, ROI, and conversion ratesDeliver clear, actionable reporting to leadership that ties marketing performance to revenue outcomesContinuously test, learn, and optimize campaigns based on data and insightsOwn marketing systems and data hygiene (CRM, marketing automation, analytics tools)Operational ExcellenceManage the marketing budget and allocate spend based on performance and prioritiesOversee vendor relationships, tools, and platformsEnsure marketing processes are documented, repeatable, and scalableWhat We're Looking For7 - 10+ years of B2B marketing experience, ideally within an MSP, IT Services, SaaS, or technology-driven environmentProven experience owning demand generation and pipeline outcomesStrong understanding of mid-market B2B buying cycles and sales alignmentHands-on experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, etc.)Data-driven mindset with the ability to turn insights into actionStrategic thinker who's equally comfortable rolling up their sleevesExcellent communication and stakeholder management skillsWhy Join Us?Senior-level role with real ownership and visibilityOpportunity to shape and scale the marketing functionCollaborative leadership team focused on growthCompetitive compensation package including base salary, bonus, and benefitsHybrid working model based in White Plains, NYBenefits Health, Dental & Vision Insurance (company-subsidized)401(k) with company matchCompany sponsored Life Insurance, STD & LTD Benefits Generous PTO days plus holidaysHybrid work model (White Plains office + remote flexibility)Professional development budget (conferences, certifications, training)Mileage & cell phone Reimbursement

Created: 2026-04-02