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Marketing Operations Coordinator

Sterling Lighting - Danville, VA

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Job Description

Job DescriptionMISSION Ensure Sterling's marketing vision is translated into clear plans and executed cleanly across email, social, video, and digital channels, without requiring constant director oversight.OUTCOMES 1. Marketing content is published accurately, on-brand, and on schedule What success looks likeCopy written by leadership is formatted, QA'd, and distributed correctlyEmails, blogs, and social posts go out when plannedErrors are rare and caught before launchMeasurable95%+ of scheduled content publishes on timeNear-zero broken links, formatting issues, or incorrect assetsMinimal rework requested by Directors2. Social content is planned, scheduled, and tracked What success looks likeA clear view exists of what has gone out and what's coming nextPosts are scheduled consistently across platformsPerformance is monitored and summarizedMeasurableRolling social calendar maintainedWeekly or monthly performance snapshot providedNo gaps or duplicate posts3. Video shoots are prepared and supported effectively What success looks likeLoose ideas are turned into clear shot listsRequired assets, locations, gear, and people are identified ahead of timeShoots run smoothly with minimal scramblingMeasurableShot lists prepared before each shootFewer last-minute questions or missing itemsVideo team receives usable direction and assets4. Creative execution is coordinated across the team What success looks likeSimple graphics are produced from templates in CanvaHigher-level creative needs are routed to the right team membersFeedback is communicated clearly and efficientlyMeasurableCanva assets follow templates and brand guidelinesCreative hand-offs are clean and timelyFewer back-and-forth revisions due to unclear direction5. Marketing assets are organized and easy to find What success looks likeNon-video assets are stored logically and consistentlyNaming conventions and folder structures are followedAnyone can locate what they need without askingMeasurableAssets stored in correct locationsNo duplicated or lost filesClean hand-offs between marketing contributors6. Director visibility is maintained without micromanagement What success looks likeYou always know what's in progress, blocked, or completedQuestions are raised early, not at the deadlineThe machine runs without constant check-insBrand guidelines and voice are consistently and effectively followedMeasurableRegular status updates without chasingClear "ready for review" momentsFewer last-minute emergenciesRequirementsCOMPETENCIES1. Vision Absorption Quickly understands direction from verbal or written input and translates it into clear next steps.2. Execution Coordination Comfortable moving work between people, tools, and timelines without losing details.3. Attention to Detail Catches errors before launch; treats QA as part of the job, not an afterthought.4. Structured Thinking Naturally organizes ideas, assets, and workflows into systems others can follow.5. Proactive Communication Raises questions early, flags risks, and keeps leadership informed without noise.NOT THIS ROLE Strategy ownershipBrand representation and voice creationCampaign ideationGrowth hackingBenefitsHealthcareSTD/LTDPaid HolidaysPTO & Bereavement Leave401k Contributions

Created: 2026-04-02

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