Content Marketing Strategist

Position Description:The Content Marketing Strategist role sits at the intersection of content strategy, management, and AI automation - building the workflows, templates, and tools that allow our team to create and manage high-quality, on-brand content efficiently across channels. This role leads the development of customer stories and creates compelling content that fuels marketing campaigns and top-of-funnel growth. You'll lead the development of customer-focused content, content that supports integrated marketing campaigns, and partner cross-functionally to keep our content resources on fresh, accurate, and high-impact. Your content will be used in ABM programs, marketing campaigns, digital advertising, sales outreach, and to share our company's continuous thread of good news on our owned web properties, social media, and third-party outlets.In a world of AI, we believe that the future of content strategy resembles that of an engineer - someone who orchestrates, manages, and optimizes both our content strategy and the use of AI to power ServiceTrade's content creation and storytelling at scale. Key Responsibilities and Activities:Content Strategy, Systems, and Workflow EngineeringLead and evolve the company's content strategy across the full funnel, aligning brand narrative, demand generation priorities, and product positioning to drive audience growth and pipeline impactLead and evolve the content systems and workflows that power ServiceTrade's marketing contentDesign scalable content pipelines that break content creation into repeatable, modular steps supported by automation and AIBuild and maintain content templates, prompt libraries, and structured workflows for campaigns, customer stories, and marketing programsMaintain the content roadmap, editorial infrastructure, and organization-wide libraries that supports campaign priorities and strategic initiativesEstablish governance standards, workflows, and quality benchmarks to ensure outputs remain accurate and on-brandContinuously optimize workflows, templates, and automation to improve speed, scale, and effectivenessCustomer Story Systems and Thoughtful StorytellingDesign scalable frameworks for capturing, structuring, and repurposing customer stories across channelsPartner with Customer Success, Sales, and Product to identify strong customer story opportunities aligned with business prioritiesBuild templates and processes that turn interviews, case studies, and testimonials into multi-format content assetsEnable teams to efficiently transform customer insights into blogs, social posts, campaign assets, and sales materialsCampaign and Top-of-Funnel Content SystemsBuild the systems that enable campaign content to be created, adapted, and distributed efficiently across channelsTranslate campaign objectives into scalable content frameworks that support blogs, guides, video, social, and digital assetsSupport distribution and engagement across always-on owned channels (, blog, YouTube, and social platforms)Collaborate with Demand Generation and Brand teams to ensure content systems align with campaign goals and messagingIdentify opportunities to improve content velocity and scale through automation and structured workflowsDesign workflows that allow marketing teams to repurpose and distribute campaign content across owned channelsCollaborate with Marketing Operations to define KPIs and measurement frameworks for content effectiveness and regularly report on impactBrand and Product Content GovernanceMaintain systems that ensure brand voice, tone, and messaging remain consistent across all generated contentPartner with Product Marketing to ensure product messaging is embedded into content frameworks and templatesDevelop guardrails and review processes that maintain clarity, accuracy, and brand alignmentServe as a steward of the company's content architecture and narrative consistencyWeb and Content InfrastructureDesign systems that support scalable content publishing and updates on and other owned platformsMaintain structured content models that support reuse, AEO/SEO performance, and discoverabilityCollaborate with Web, AEO/SEO, and Design partners to improve content performance and user experienceEnsure content systems support consistent storytelling across web, social, and campaign channelsHelp shape the content experience and discoverability strategy across web and organic channelsKnowledge and Skills:Required5+ years of experience in content marketing, content strategy, or a related B2B marketing roleDemonstrated ability to develop compelling customer stories, case studies, and narrative-driven marketing contentStrong writing and editing skills with the ability to communicate complex ideas clearly and simplyExperience supporting integrated marketing campaigns with content across multiple formats and channels (blog, web, social, guides, video, sales enablement)Experience designing and managing editorial calendars, content roadmaps, or structured content librariesExperience using AI tools to support research, drafting, editing, and content optimizationAbility to design repeatable content workflows, templates, and frameworks that improve content efficiency and scalabilityStrong collaboration skills and experience working cross-functionally with demand generation, product marketing, customer success, sales, and marketing operationsStrong project management and organizational skills with the ability to manage multiple initiatives simultaneouslyExperience analyzing content performance and using data to improve content effectiveness and audience engagementPreferredExperience in B2B SaaS, field service software, or technology marketingExperience designing AI-assisted content workflows, prompt libraries, or automated content pipelinesFamiliarity with SEO/AEO best practices and content discoverability strategiesExperience working with CMS platforms and structured web content systemsExperience using marketing automation, analytics, or content performance toolsExperience translating long-form content or customer insights into multi-channel campaign assetsComfort experimenting with new tools and approaches to improve marketing content speed, scale, and impactA few things you want to know:What does ServiceTrade do?Founded in 2012, ServiceTrade is the software platform for commercial mechanical and fire contractors. More than 1,300 contractors use ServiceTrade to increase profit and deliver more work during a persistent skilled labor shortage by improving service and project operations, helping technicians be more productive and do their best work, selling more service and inspection agreements, and growing customer loyalty. Over 10% of the commercial or industrial buildings in the United States are serviced by contractors using ServiceTrade to manage 13 million equipment assets and invoice more than $7.5 billion of service-related commerce. Ok, so why should I care about that?Our customers are smart, hard-working people who we enjoy serving. We help them grow their business to earn more revenue, employ more blue-collar workers, and become more valuable to their customers. It's why we get excited about serving a market that you might never have thought about before.What kind of working environment do you have?We've transitioned from a start-up to a scale-up -- that means we still have the spirit and energy of a start-up and are adding new people who will help us expand our business faster and run our business smarter. We have big ambitions and every employee understands our goals and what their role is in achieving them. Read about our company culture on our About Us page. What kind of benefits do you offer?Medical through Cigna, PPO and HDHP options, including a Health Savings Account with company contributions Dental and Vision through UnumFlexible Spending Account and Dependant Care Account Company-paid Life insurance, STD and LTD Voluntary benefits including Supplemental Life Insurance, Critical Illness, Accident and Pet Insurance 401(k) with up to 3% employer match and NO vesting periodFlexible PTO policy10 company holidaysParental Leave Paid Time Off for Volunteering Employee Reimbursement Program to use for well-being, technology and/or professional development #LI-RemoteEEO Statement:ServiceTrade provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.ServiceTrade is not registered to hire in all 50 states. You must reside in one of the states listed to be considered.(AL, AR, AZ, CA, CO, CT, DE, FL, GA, IL, IN, KY, MD, MI, MN, MO, NC, NH, NJ, NY, OH, OR, PA, SC, TN, TX, UT, VA, VT, WA)Please Be Aware of Recruiting ScamsTo protect yourself against the increasing number of recruiting scams, please make sure that you are communicating with ServiceTrade. We communicate through our corporate website , through corporate emails utilizing our domain name of @, and through servicetrade.greenhouse.io. Be vigilant when checking domains because imitators often make very small changes to trick the eye. Additionally, please know that ServiceTrade does not use text messaging or public messaging platforms, such as Telegram or Whatsapp, to make initial contact with candidates and ServiceTrade will never ask an employment candidate for financial information or for payment of any kind.

Created: 2026-04-02