Digital Marketing Specialist

A great experience starts with you!Join our team to help create and develop the future of live entertainment and sports in Orange County!Once you've had a chance to explore our current open positions, apply to the ones you feel best suit you, as an applicant, you can always see your application status in your profile.Mission: To enrich the lives in our community through shared experiences, welcoming spaces, and responsible actions.Vision: We will be the social and entertainment center of Orange County - a place where the cultural kaleidoscope of the region converges and connects. Our vibrant, rich collection of experiences will celebrate the diversity of our community.Values: Be Safe | Do the Right Thing | Be Generous | Include Everyone | Make it Easy | Be BoldJob Title:Digital Marketing SpecialistPay Details:The annual base salary range for this position in California is $70,000 to $74,000 per year. The starting pay for the successful candidate depends on various job-related factors, including but not limited to the candidate's geographic location, job-related knowledge, skills, experience, education/training, internal value, peer equity, external market demands, and organizational considerations.The Digital Marketing Specialist is responsible for coordinating all Anaheim Ducks online advertising to effectively maximize ticket sales revenue, data acquisition, fan engagement and lead generation. The Digital Marketing Specialist is also responsible for analyzing and reporting in addition to working with or alongside email and other digital marketing campaigns to maximize campaign performance.ResponsibilitiesExecute paid digital advertising campaigns including but not limited to paid social media, ctv, and google adsMaintain the paid media budgetProvide support for revenue generating campaigns and branding/fan engagement promotionsWork with vendors to develop and optimize online advertising campaigns (display, Spotify, ctv, SEM, Performance Max) for Ducks and Honda Center Premium Seating productsMonitor creative placement and ROI to maximize the advertising investmentEnsure that all sales and marketing messages are delivered in a timely mannerWork with New Media department on the tracking and development of campaign landing pages and the trafficking of promotional/sales messages on the Ducks mobile app, websites, and other internal assetsWork with Social Media Producer and Digital Content Producer to develop campaigns to support sales initiatives, merchandise, and other marketing efforts on social sitesTrack best practices from other teams and companies in digital marketing and advertising spacesLiaison with Ticketmaster to maximize the use and performance of TM's marketing assetsAssist the Director of Digital Marketing & Analytics with the team's analytical efforts, including pointing out trends and outliers in the consistent reportingAssist with Ducks and Honda Center marketing initiatives as requested, including select Anaheim Ducks promotions at Honda Center and in the communityPerform other projects as assignedQualificationsBachelor's Degree in a related fieldMinimum of 2-3 years of experience in paid advertising, digital marketing or related fieldExperience in placing advertisements, paid social media, google ads and other platformsExperience in advertising reporting, ad creative, and ROI trackingPrior experience with lead generation and nurturing, marketing automation, email marketing, basic html editing, landing page development, surveys, forms, social media, and campaign reportingUnderstanding of display, SEM strategies and best practicesUse Excel and other reporting tools to organize and visualize campaign planning/reportingMust possess strong organizational skills, be self-motivated and creativeKnowledge of lead generation and nurturing, marketing automation, email marketing, basic html editing, landing page development, surveys, forms, SMS, social media, and reporting a plusKnowledge of Adobe Photoshop a plusKnowledge of hockey a plusFlexible schedule with the ability to work nights and weekends as requiredAble to communicate effectively, both orally and in writingKnowledge, Skills and ExperienceEducation - Bachelor's DegreeExperience Required - 2+ YearsThis position is on-site.Company:Anaheim Ducks Hockey Club, LLCOur Commitment:We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service, medical condition or any protected category prohibited by local, state or federal laws. We are firm believers that diversity and inclusion among our team members are critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.Thanks for your interest in becoming part of OCVIBE!

Created: 2026-04-02