Social Media Manager

About PabstNearly two centuries in, Pabst is still rewriting the playbook. We're the team behind some of America's most recognizable beer brands - driven by creativity, grit, and a passion for what's next. We honor our heritage while pushing forward with bold ideas, fresh thinking, and a people-first culture. Because great brands are built by great people.The RoleWe're looking for a Social Media Manager in Los Angeles, to lead social across our brand portfolio - creating earned media moments on Instagram, TikTok, and emerging platforms while ensuring consistent, brand-specific execution across channels. You'll play a key role in shaping how Pabst brands show up in culture - turning moments, trends, and creative ideas into content people actually want to engage with.This is a hands-on role for someone who understands that social media is both creative expression and a structured process. You'll work across Pabst Blue Ribbon, Lone Star, Rainier, Innovation brands, and regional legacy brands, adapting voice, tone, and tactics while staying true to brand guidelines and business goals.Why You'll Love It HerePabst is a portfolio of iconic American brands with a deep cultural footprint and an appetite to do things differently. This role offers the opportunity to shape how some of the most recognizable beer brands in the country show up in culture, influence real business outcomes, and help define what modern, earned-first brand storytelling looks like at scale.FlexibilityWork that fits your life - with a hybrid schedule, unlimited vacation, 9 sick days, 10 company holidays, and 2 paid volunteer days.Great BenefitsComprehensive healthcare plans, a 401(k) with company match and immediate vesting, paid parental leave, disability coverage, life insurance, and more. Great PeopleA casual, high-energy environment where authenticity is celebrated, curiosity is welcomed, and creativity is supported. It's a place where you can show up as yourself, take on meaningful challenges, and help build brands people actually care about. What You'll DoSocial Strategy and ExecutionOwn day-to-day social media strategy and execution across multiple brands and platforms, with a focus on Instagram and TikTokTranslate brand positioning and guidelines into culturally relevant, platform-native contentCreate and capitalize on earned media moments that drive conversation, relevance, and shareabilityBalance planned content with real-time, reactive opportunities tied to culture, events, and brand moments Content Development and ManagementPartner with internal teams and external creators to develop original, scroll-stopping contentManage content calendars across multiple brands and platforms, ensuring consistency, quality, and timelinessOversee asset creation, management, approvals, and versioning across brands and stakeholdersStay on top of platform best practices, trends, and algorithm shiftsInfluencers, Ambassadors, and PartnershipsCollaborate with celebrity influencers, creators, and brand ambassadors to extend reach and cultural relevanceSupport casting, briefing, and execution of influencer and creator partnershipsEnsure influencer content aligns with brand voice, legal requirements, and campaign objectivesTools, Analytics, and Platform ManagementUse social media management and analytics tools to schedule, publish, monitor, and report across brands and platformsTrack performance, engagement, and growth, translating insights into actionable recommendationsPartner with internal teams to align social KPIs with broader brand and business objectivesE-commerce and Channel IntegrationSupport social commerce initiatives in partnership with Pabst's e-commerce partnerIntegrate social storytelling with e-commerce moments, drops, and campaigns where relevantUnderstand how social content drives discovery, consideration, and conversionWhat You'll Bring3-6 years of social media experience, preferably with a CPG or culturally driven consumer brandDemonstrated success creating earned media moments on Instagram and TikTokExperience managing multiple brands, voices, and calendars simultaneouslyFamiliarity with social media management, publishing, and analytics platformsStrong understanding of influencer and creator ecosystems, including celebrity partnershipsComfortable operating in fast-moving, high-accountability environmentsHighly organized operator who can manage the details without losing creative ambitionStrong point of view on culture, content, and brand voice, balanced with openness to feedbackCurious, adaptive, and energized by the constantly evolving social media landscapeCollaborative mindset and ability to work cross-functionally with brand, legal, sales, and external partnersAdditional DetailsThe salary range for this role is $70,000 - $80,000 based on experience. This role is based in Los Angeles, with flexibility for mobile work depending on launches, cultural moments, and partner needs. Think you'd be a great fit? Let's talk.PBC takes pride in developing and promoting talent as an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, veteran status, or any other category protected by law. By fostering a diverse business environment, PBC welcomes opportunities to learn from each other, our customers, and business partners.California Residents click HERE for our Privacy Notice. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Created: 2026-04-02