Email & Campaign Marketing Specialist

At Invisible Fence® Brand we are every bit as passionate about the well-being of pets today as we were when our founder created the world's first dog fence. It's that commitment that keeps us going and growing. It is in the way we continue to pioneer powerful, industry-changing pet solutions,. It is in the way of our ongoing Shelter to Forever Home Program. It is in the way we provide expert care to you and your pet from your neighborhood Invisible Fence® Brand dealer. Most of all, it is our commitment in the worry-free way you enjoy your pet's companionship. The way we look at it, nothing could be more revolutionary-or more wag-worthy-than that! When it comes to improving the lives of pets and their people, it's never a job. It's a labor of love.Position Overview The Email & Campaign Operations Specialist is responsible for planning, executing, and optimizing email-based lifecycle and campaign communications that support lead generation, qualification, and customer engagement initiatives. This role serves as the executional owner of email marketing and CRM campaign operations, ensuring that initiatives are delivered accurately, on time, and aligned to defined lifecycle stages managed within Salesforce. Klaviyo serves as the primary platform for prospect intake, email campaign execution, and MQL qualification, while Salesforce functions as the system of record for lifecycle stages and downstream sales engagement. This role focuses on strong campaign execution, content creation, operational rigor, and cross-functional coordination to support scalable growth. This is a highly hands-on role ideal for someone who thrives in execution, enjoys building structure and process, and can translate strategy into high-quality, deployable campaigns. Key Responsibilities Campaign Planning & Execution Own planning, execution, QA, and deployment of all email lifecycle and campaign sendsManage the email campaign calendar in partnership with Marketing, Sales, and Operations teamsTranslate broader marketing initiatives and business priorities into email-ready campaign plansEnsure campaigns are delivered accurately, on time, and in alignment with brand standardEmail & Content Creation Write and optimize email copy including subject lines, body copy, CTAs, and supporting contentRepurpose existing marketing assets into effective lifecycle and campaign emailsPartner with Brand and Content teams while maintaining ownership of final email executionKlaviyo Platform Ownership (Execution & Intake) Own Klaviyo as the platform for email execution, prospect intake, and MQL qualificationBuild and maintain forms, flows, lists, and segments that support lead capture and nurturingEnsure clean data capture and accurate handoff of MQLs to SalesforceMaintain naming conventions, templates, and governance standards within KlaviyoLifecycle Enablement & Salesforce Alignment Execute email programs aligned to lifecycle stages defined within SalesforceSupport nurture and engagement initiatives tied to MQL, SQL, and customer lifecycle stagesPartner with Marketing Operations to ensure lifecycle logic is accurately reflected in email campaignsAssist with lifecycle documentation and process alignment across systemsPerformance Monitoring & Optimization Monitor email performance metrics including engagement, deliverability, and conversion indicatorsSurface insights and recommendations to improve campaign effectivenessPartner with Analytics and Marketing Ops teams to support reporting and attribution needsContinuously test and refine email content and execution approachesSkills & Qualifications 3+ years of hands-on experience in email marketing, lifecycle marketing, or campaign operationsBachelor's degree in Marketing, Communications, Business, or a related field preferredStrong experience executing email campaigns end-to-end within platforms such as Klaviyo, HubSpot, Salesforce Marketing Cloud, or similar toolsProven ability to write effective, engaging email copy aligned to brand voiceStrong understanding of segmentation, automation, and lifecycle-based messagingHighly organized with excellent project management and execution skillsDetail-oriented with a strong emphasis on QA and operational excellenceComfortable working cross-functionally with Marketing, Sales, and Operations teamsFamiliarity with CRM systems (Salesforce preferred) and lifecycle data conceptsWorking knowledge of data privacy regulations (e.g., GDPR, CCPA)#LI-RC1To learn more about PetSafe Brands and Invisible Fence® Brand, our history, culture and community involvement, please visit

Created: 2026-04-02