Social Media Specialist

Job Type Full-timeDescriptionWe're looking for a Social Media Specialist to lead content capture and creation with a deep pulse on culture, content, and community and a passion for wellness, fitness and food. This role will support both our PURALIMA and CRISP & GREEN® brands on a mission to make healthy living accessible and craveable. This person will partner with our Social Media Strategist to bring both brands to life through thumb-stopping, shareable content that resonates with our digitally native, wellness-driven audience.Key ResponsibilitiesPURALIMALead the development and execution of PURALIMA's social media strategy across Instagram, TikTok, Facebook, and emerging platforms.Oversee and manage the content calendar from concept through postingProduce and edit short-form video and photo content optimized for social mediaCRISP & GREENPartner with the Social Media Strategist to build and manage the content Collaborate cross-functionally with creative, digital, and field marketing teams to bring campaigns to life in culturally relevant waysSupport influencer efforts including brief building, relationship facilitation and sourcing.Lead community management, including but not limited to follower engagement, reposting, social listening, CX, etc.Serve as the voice of the brand online engaging with our community, responding to DMs/comments, and nurturing relationships with brand fansAnalyze performance across platforms and apply insights to evolve content direction, grow reach, and deepen engagementIdentify trends, creators, and cultural moments to inform real-time social activations and always-on contentMaintain brand consistency across social storytelling, visual assets, and toneWho You AreA strategic thinker and creative executor who thrives in fast-paced environmentsA storyteller with a strong visual eye and understanding of what stops the scrollFluent in social platform nuances and trends, especially on TikTok and InstagramComfortable being behind the camera (and occasionally in front of it if needed)Passionate about wellness, fitness, and foodRequirements At least 2-3 years of experience supporting social media strategy and content creation for a national lifestyle, fitness, wellness, or premium restaurant brandA strong portfolio or social handle that showcases your creative skill set, ability to build a brand and grow a communityProficient in Adobe Creative Suite, Canva, and mobile editing tools like CapCut or InShotExperience working with influencers or creatorsAbility to work flexible hours, including nights and weekends as the role requiresUnderstanding of wellness/fitness trends and the ability to integrate into CRISP & GREEN brandingSalary Description $50,000 - $55,000

Created: 2026-04-02