Digital Account Executive - Automotive Sector

Core Responsibility: The Automotive Digital Account Executive is a specialized sales position focused exclusively on serving automotive manufacturers, dealers, suppliers, and related businesses in the Detroit metropolitan area. You'll leverage deep automotive industry knowledge to build relationships with decision-makers and sell BBGI's integrated marketing solutions that address the unique challenges facing automotive brands and dealerships in today's competitive landscape. Requirements: * Motivated, enthusiastic self-starter with proven ability to navigate complex automotive industry sales cycles * Deep understanding of the Detroit automotive ecosystem, including manufacturer structure, dealer networks, and supplier relationships * Excellent oral and written communication skills with ability to speak credibly to automotive executives and marketing teams * Strong negotiator familiar with automotive marketing budgets and seasonal buying patterns * Detail-oriented with ability to manage multiple automotive clients simultaneously * Valid driver's license and willingness to attend automotive industry events and auto shows Essential Duties: Presenting and Selling * Maintain and expand relationships with existing automotive accounts including OEMs, tier-one suppliers, and dealer groups * Develop new business within automotive sector, targeting manufacturers, electric vehicle startups, aftermarket companies, and multi-location dealerships * Build strategic relationships with automotive marketing directors, dealer principals, and advertising agencies specializing in automotive * Create customized marketing programs addressing automotive-specific needs: new model launches, seasonal sales events, service department promotion, and brand positioning * Solicit investment for broadcast campaigns, digital advertising, streaming audio, dealership event sponsorships, and automotive lifestyle content integration * Maintain organized sales process covering: competitive automotive market analysis, consumer purchase journey insights, dealer foot traffic goals, and manufacturer co-op opportunities * Identify and penetrate new automotive categories including EV charging networks, automotive technology companies, and mobility services Planning * Research automotive industry trends including EV adoption, autonomous vehicle development, supply chain issues, and changing consumer preferences * Prepare for sales calls by understanding each client's position in the automotive ecosystem, recent product launches, and market share challenges * Know dealership target demographics, manufacturer incentive programs, and seasonal buying patterns * Stay current on automotive advertising regulations and manufacturer advertising fund (MAF) requirements Achieve Budget Goals * Meet or exceed monthly, quarterly, and annual revenue targets for automotive category * Maximize share of automotive advertising spend in Detroit market across all BBGI platforms Service Customers * Communicate regularly with automotive clients regarding campaign performance, auto show presence, and seasonal promotion opportunities * Serve as primary liaison ensuring superior service for product launch campaigns and time-sensitive dealer promotions * Develop relationships with OEM regional marketing teams, dealer advertising associations, and automotive agency holding companies * Coordinate coverage of Detroit Auto Show, Woodward Dream Cruise, and other major automotive events Product Knowledge - Automotive Focus * Master BBGI's automotive-specific solutions including drive-time programming, test drive event integration, and dealer locator advertising * Understand automotive consumer journey from awareness through purchase and service retention * Leverage qualitative data on car buyer demographics and psychographics in Detroit market * Stay current on competitor automotive advertising strategies across radio, digital, and experiential channels * Understand manufacturer tier programs and co-op advertising opportunities Administrative Duties * Maintain detailed records of automotive accounts including buy cycles, decision-maker contacts, and tier funding availability * Track automotive industry calendar including model year launches, sales events, and trade shows * Provide regular reporting on automotive category performance and competitive intelligence * Effectively utilize CRM to manage complex multi-stakeholder automotive accounts Coordination and Communication * Provide weekly updates on automotive sector activity, competitive moves, and market opportunities * Collaborate with programming team on automotive-relevant content opportunities * Participate in automotive industry networking events, dealer associations, and marketing conferences * Support automotive client promotions including test drive events, auto show activations, and dealership grand openings Preferred Qualifications: * 3+ years of media sales or automotive marketing experience * Existing relationships within Detroit automotive community * Understanding of automotive retail operations and manufacturer-dealer dynamics * Familiarity with automotive marketing metrics (showroom traffic, lead generation, service retention) Tp apply, please send your resume to [email protected]

Created: 2026-04-02