Digital Account Executive - Automotive Sector

Core Responsibility: The Automotive Digital Account Executive is a specialized sales position focused exclusively on serving automotive manufacturers, dealers, suppliers, and related businesses in the Detroit metropolitan area. You'll leverage deep automotive industry knowledge to build relationships with decision-makers and sell BBGI's integrated marketing solutions that address the unique challenges facing automotive brands and dealerships in today's competitive landscape.Requirements:Motivated, enthusiastic self-starter with proven ability to navigate complex automotive industry sales cyclesDeep understanding of the Detroit automotive ecosystem, including manufacturer structure, dealer networks, and supplier relationshipsExcellent oral and written communication skills with ability to speak credibly to automotive executives and marketing teamsStrong negotiator familiar with automotive marketing budgets and seasonal buying patternsDetail-oriented with ability to manage multiple automotive clients simultaneouslyValid driver's license and willingness to attend automotive industry events and auto showsEssential Duties:Presenting and SellingMaintain and expand relationships with existing automotive accounts including OEMs, tier-one suppliers, and dealer groupsDevelop new business within automotive sector, targeting manufacturers, electric vehicle startups, aftermarket companies, and multi-location dealershipsBuild strategic relationships with automotive marketing directors, dealer principals, and advertising agencies specializing in automotiveCreate customized marketing programs addressing automotive-specific needs: new model launches, seasonal sales events, service department promotion, and brand positioningSolicit investment for broadcast campaigns, digital advertising, streaming audio, dealership event sponsorships, and automotive lifestyle content integrationMaintain organized sales process covering: competitive automotive market analysis, consumer purchase journey insights, dealer foot traffic goals, and manufacturer co-op opportunitiesIdentify and penetrate new automotive categories including EV charging networks, automotive technology companies, and mobility servicesPlanningResearch automotive industry trends including EV adoption, autonomous vehicle development, supply chain issues, and changing consumer preferencesPrepare for sales calls by understanding each client's position in the automotive ecosystem, recent product launches, and market share challengesKnow dealership target demographics, manufacturer incentive programs, and seasonal buying patternsStay current on automotive advertising regulations and manufacturer advertising fund (MAF) requirementsAchieve Budget GoalsMeet or exceed monthly, quarterly, and annual revenue targets for automotive categoryMaximize share of automotive advertising spend in Detroit market across all BBGI platformsService CustomersCommunicate regularly with automotive clients regarding campaign performance, auto show presence, and seasonal promotion opportunitiesServe as primary liaison ensuring superior service for product launch campaigns and time-sensitive dealer promotionsDevelop relationships with OEM regional marketing teams, dealer advertising associations, and automotive agency holding companiesCoordinate coverage of Detroit Auto Show, Woodward Dream Cruise, and other major automotive eventsProduct Knowledge - Automotive FocusMaster BBGI's automotive-specific solutions including drive-time programming, test drive event integration, and dealer locator advertisingUnderstand automotive consumer journey from awareness through purchase and service retentionLeverage qualitative data on car buyer demographics and psychographics in Detroit marketStay current on competitor automotive advertising strategies across radio, digital, and experiential channelsUnderstand manufacturer tier programs and co-op advertising opportunitiesAdministrative DutiesMaintain detailed records of automotive accounts including buy cycles, decision-maker contacts, and tier funding availabilityTrack automotive industry calendar including model year launches, sales events, and trade showsProvide regular reporting on automotive category performance and competitive intelligenceEffectively utilize CRM to manage complex multi-stakeholder automotive accountsCoordination and CommunicationProvide weekly updates on automotive sector activity, competitive moves, and market opportunitiesCollaborate with programming team on automotive-relevant content opportunitiesParticipate in automotive industry networking events, dealer associations, and marketing conferencesSupport automotive client promotions including test drive events, auto show activations, and dealership grand openingsPreferred Qualifications:3+ years of media sales or automotive marketing experienceExisting relationships within Detroit automotive communityUnderstanding of automotive retail operations and manufacturer-dealer dynamicsFamiliarity with automotive marketing metrics (showroom traffic, lead generation, service retention)Tp apply, please send your resume to [email protected]

Created: 2026-04-02