State Manager, Wisconsin

State Manager - WisconsinPalm Bay International, a dynamic family-owned company, offers one of the nation's most comprehensive portfolios of imported wines and spirits, including over 50 suppliers from around the globe. Among Palm Bay's most valued assets is its remarkable network of long-term partnerships with the foremost wholesale companies in all 50 states, as well as the Caribbean, Mexico, and Central America. With the crucial collaboration of these partners, Palm Bay's portfolio is able to meet the needs of every level of the industry, from independent restaurants and retail stores to chain accounts, supermarkets, hotels, airlines, cruise ships, duty-free accounts, and U.S. military bases. This impressive roster of brands, accounts, and relationships positions Palm Bay as a major source of fine wines and spirits and an industry leader in the U.S. marketplace. For more, visit: .If interest in this opportunity, please complete the culture index survey at the link below: Milwaukee, WisconsinAre you a game-changer whose impact, the changes you bring, and the differences you make are not appreciated?Do you naturally have a clear vision of what the future should look like?Do you thrive on trying new things, finding new opportunities, and knowing how to stay on the course?Are you resilient and resolute?Are you passionate about setting concrete steps to bring a vision to life and then leading a team of people in that direction?Are you an analytical, fact-based thinker who focuses on delivering accurate information?Are you an impact player?Do you enjoy leading, managing, and directing teams with intention in a way that supporters are happyThe State Manager- Wisconsin is responsible for driving the business planning, development, and sales execution of the assigned state, ensuring, impacting, and delivering profitable growth through effective distributor management and market plan execution. This role serves as the key point of contact and relationship builder for senior-level Distributor leadership in the assigned state, developing and executing the annual sales plan effectively. The State Manager optimizes tactical spending, drives profitable volume growth, and ensures organic sustainability. A variety of key performance indicators will judge the effectiveness of this role:Profitable growthSustainable GrowthGrowth at or above market trendsMargin enhancementBrand Management skillsTeam effectiveness and people leadershipDistributor partnership and plan executionDirect market relationship and salesObjective:Planning & ForecastingEstablish an annual business plan to meet target volume and profit goals for assigned areas, partnering with Trade Marketing to leverage effective trade programming.Monitor plan to performance and develop contingency and gap-closing alternatives as needed.Monitor market conditions to proactively mitigate issues and capitalize on share and profit growth opportunities.Submit updates to plan and forecast throughout the year as needed.Budget & PricingResponsible for the area P&LWork with Regional VP to review pricing strategies to ensure optimal ROI on investment spend.Ensure pricing structures are in place to optimize Palm Bay International profitability while managing Distributor margin and maintaining brand integrity and positioning.Establish an annual budget to support the execution of the approved plan.Monitor spend and adjust as needed to achieve appropriate profitability. Provide operating financial parameters to the team and monitor them to ensure compliance.Manage brand deferred discount levels and tactical budgets to achieve operational leverage.Distributor ManagementDirectly responsible for leading the development and effective management of key senior-level management relationships across all Distributor partners to ensure appropriate focus and optimization of the Palm Bay International portfolio, growth, and profitably.Drive Distributor performance to plan, proactively identifying gaps and implement corrective action plans as needed.Set and develop materials for Distributor Business Review Meetings - lead discussions and ensure follow-up as needed.Market ManagementDrive the development of effective market assessments and convert to effective business plans that drive profitable growth.Manages new product introductions to ensure on-target shipments and depletions. Actively coordinates with Brand Management and/or Trade Marketing to optimize programs for successful in-market launch plansPartner with the Regional Chain, On-Premise, and National Account teams to ensure the smooth coordination and execution of key trade programs.Leverage Trade Marketing to effectively implement the trade marketing programs to drive profitable growth. Proactively monitor key area account activity and drive opportunistic growth.People Management & Team DevelopmentTrains and develops distributor talent to reach a "best in class" sales force.Coach and mentor distributor partnersExperience RequiredFive to Ten (5-10) years of alcohol beverage sales experience in progressively responsible roles.Experience in managing distributor sales professionalsBudget and pricing responsibilitiesEducation / Professional QualificationsFour-year college/university degree with a focus in Business Administration or Marketing preferred.Advanced degree a plus.SkillsFunctionalExceptional selling skills, including chain calls.Exceptional Sales leadership skills with demonstrated ability to grow a profitable business.Strong command of effective Distributor leadership skills, influencing action to meet/exceed the business plan.Strong understanding of the alcohol beverage category and a proven ability to successfully manage a growing business through multiple Distributor points of contact.Sound understanding of business financials and experience in managing to a budget.Proven ability to manage distributor teams and execute business plans reflecting year-on-year growth.Experience in planning and managing new product launches. Supplier market visit planning.Familiarity with product sales - the ability to develop compelling selling stories to grow distribution and volume sales.Analytics - ability to take large amounts of data and mine the key insights that are helpful in developing a compelling sales presentation.Ability to manage multiple priorities and experience in working with a multi-brand portfolio.Results oriented; thrives in a dynamic; fast-paced environment.Ability to work independently.TechnicalProficiency in Word, Excel, and PowerPoint is required.Excellent verbal and written communication skills; strong presentation skills.Excellent Analytics - the ability to take large amounts of data and mine the key insights that are helpful in developing a compelling sales presentation.Experience in the utilization of pricing, forecasting, and other Sales tracking and monitoring toolsExperience with MicroStrategy and Vistaar a plus.Managerial Proven ability to influence the distributor sales team and achieve results.Coach, mentor, and develop the performance of others to meet standards and drive effective results.Essential Job FunctionsMust be able to lift 45lbsMust be able to travel 40-60% of the work week.Must be able to work some weekends and travel overseas for business purposes.Benefits Overview:Palm Bay offers a competitive compensation package including medical, dental, vision, life insurance, 401(K), paid vacation, personal time off and 11 paid company holidays.Salary Range: $110-115k per yearPalm Bay International is an equal opportunity employer.

Created: 2026-04-02