Director of Corporate Partnerships & Sponsorships

Job DescriptionThe Director of Corporate Partnerships & Sponsorships is responsible for prospecting, making sales calls and fulfilling sponsorship packages for DPAC and its facilities and events. Primary responsibility is for sponsorship revenue generation and meeting sponsorship sales budgets.Inventory for sale will include Broadway series naming rights, on-site signage and displays, print-radio-TV & digital marketing assets, contest promotions, and ticket and hospitality programs. This position will also be tasked with managing and renewing the existing client base while maintaining high levels of client service.A qualified Director, in addition to demonstrating a track record of success, must possess strong negotiating skills, have a passion for the growth of existing key accounts and love new business development. An understanding of the competitive sponsorship landscape and the desire to creatively gain market share is essential.Core Responsibilities:Create, package and sell solution-based event marketing programs for DPAC's facilities, events, media, promotional and digital assetsMeet or exceed revenue and key account goalsBuilding, refining, updating and maintaining a pipeline of prospectsFocus on developing and maintaining strong relationships with important decision makers at client marketing companies and their respective advertising agencies in a variety of business categoriesUnderstanding the marketing objectives of clients and their agencies, and determining how DPAC can help them achieve their goalsCraft sales presentations that creatively and distinctly differentiate and communicate unique assets to targeted prospectsEducate / position DPAC assets and marketing capabilities to the sponsor/ advertiser marketplace; demonstrate the branding values of live event tie ins with our properties to create unique marketing value with DPAC's assetsDuties, Responsibilities and RequirementsProspecting:Responsible for prospecting, generating leads, making appointments, and cultivating relationships that lead to new sponsorships and corporate partnershipsExplore and grow prospect list utilizing creative ideas for lead generationAttend networking events to develop and maintain professional relationshipsMonitor marketplace, including local and national sports and entertainment propertiesLiaison with other departments at DPAC to maximize cross-selling opportunities and share new ideasIdentify new revenue opportunities by fully activating the marketplace, targeting new business lines, and creating additional sellable inventoryAttend various community and charitable functions as a representative of DPACManage weekly sales activity including assigned minimum quota of face-to-face appointments and networking functionsLeverage existing networks, President's Club members, DPAC vendors, community service groups, current clients, and other lead generatorsDevelop a robust sales pipeline with probability of closing to ensure the volume necessary to attain revenue goalsEstablish, maintain and grow relationships with marketing and ad agenciesSales Calls:Responsible for the design of sales proposals and presentations for potential corporate partners, including the creation of new ideas & opportunities that drive revenue for DPACDetermine package pricing based on guidelines from managementSolicit new cash partnerships with compelling and competitive proposals and in-person presentationsUnderstand customer needs, present competitive solutions, negotiate, and close new business and renewals that successfully drive revenueEmploy sales protocol that encompasses multi-year, multi-event, and early renewal strategies to maximize salesSell full portfolio of DPAC corporate sponsorship products including: Broadway series naming rights, on-site signage and displays, print-radio-TV & digital marketing assets, contest promotions, and ticket and hospitality programs.Work with DPAC's Marketing department on opportunities to cross sell corporate partnerships with media partnersMay negotiate fees or services with clients with management approvalFulfillment:Responsible for overseeing, coordinating and executing corporate partnership fulfillment.Responsible for creating season recap summaries for corporate partners; servicing all corporate sponsorships through various means including direct contact, newsletters, corporate partner gatherings, etc.Attend sponsored events and promotions including occasional nights, weekends and holidaysEducate clients throughout the year on how to fully leverage their participation to maximize ROI/ROOWork collaboratively with Event Services, Marketing and Ticketing departments to ensure fulfillmentUtilize CRM tools to issue invoices, track, measure, and analyze sales activityConduct surveys, executive focus groups, and sponsor summits to enhance the experience of DPAC's clientsWill work to create new client initiatives to better serve corporate partnerOversee sponsor projects from start to finish and ensure client satisfaction recognizing importance of high renewal rate each seasonAdditional Knowledge, Skills, and Abilities that will be Important to your Success:Customer Engagement: Proposes products, services or process changes that anticipate the customer's needs or requests; Conducts joint problem-solving with customers; Develops unique value propositions, based on understanding of what the customer needs; Demonstrates persistence in the search for new customers for DPAC's products or servicesBusiness Acumen: Quickly understands which business opportunities are worth pursuing; Solves problems and presents positions in a compelling mannerAction Orientation: Goes the extra mile to make sure results are better than expected; Operates at a rapid pace; manages multiple assignments and projects at the same timeCommunication: Is poised and effective when presenting to groupsSalary:Commensurate with experiencePlease Note:Position requires ability to work various nights and weekendsPosition requires strong knowledge and enthusiasm for live entertainmentRequirementsA resume outlining your experience and qualifications is required. Please include contact information for at least three professional references.A cover letter detailing your salary requirements and why you're a great fit for this position is also required.

Created: 2026-04-02