Off Premise Sales Representative - Lumberton/...

Sales RepresentativeThe Sales Representative maintains a strong retail focus to align with company sales objectives, including volume, distribution, market share, and customer service. The position is responsible for growing our portfolio in an assigned territory or market. This may require specific additional qualifications for market channels. The Sales Representative reports to the Area Sales Manager. The Sales Representative position is an exempt role and is not eligible for overtime calculations under FLSA.Primary ObjectivesSales FunctionsRegular call frequency to assigned retail accounts to sell volume, increase distribution, merchandise, and monitor price and shelf managementConsultative information-based sellingProduct features and benefitsStyles of products and understanding of product portfolioProfit margin analysisSales ExecutionDeliver against volume targetsAchieve distribution/new package gainsAchieve monthly PFP (Pay for Performance) objectivesExecute supplier/company programs such as market surveysMarket ExecutionCold box managementWarm shelf managementDisplay executionPackout of backroom stock"First Position" placement for brands in portfolioPoint of sale and pricing communicationProduct rotation (first in - first out)Measures to prevent "out of stocks"Decisions regarding retail inventory levels using past sales history, changes in climate, competitive activity and special promotional activities.Key Customer Planning Establish/maintain relationshipsBuild business relationships with BUSCH selling skills and present sales presentations using sales historiesCreate localized plans to drive growthUnderstand target consumer by accountMeet key customer needsPTC (Price to the Consumer) ManagementManage appropriate price based on cost of goodsDrive aggressive features based on retailer marginCommunicate competitive price changes to ASMUnderstanding of technology and toolsMOBILITY/SurveysEncompass & Encompass MobileMicrosoft OutlookTablet/iPadSegment & Chain KnowledgeChain/KAM initiatives and programming (i.e. MIR/Cross Merch)Pricing knowledgeWeekly ad sheet reviewAdministrative FunctionsCommunication and Customer ServiceFrequently communicate with direct manager and sales teamComplete daily paperwork and company documentsCommunicate company credit and accounts receivable processesCollaborate with the accounting department in the collection of past due balancesProvide feedback to management regarding promotional activities, market data, and competitive activityAttend weekly meetingsDiscuss issues/opportunities at store levelRollup competitive trade activityAll other tasks as assigned by managementOperational FunctionsFollow company safety policies and proceduresFollow policies and procedures pertaining to company vehicleThe Sales Representative assumes other responsibilities as assigned by ASMs, Assistant ASMs, Sales Directors, VPs, Branch Managers, and ownership. These responsibilities and objectives include but are not limited to:AttendanceAppearanceProfessionalismDevelopment of the Sales Representative PositionA Sales Representative with proper development can expect opportunities to move into roles such as Assistant Area Sales Manager or Area Sales Manager. Additional opportunities may exist in the Operations Department.Product knowledgeExecutive, management, and company staff meetings and seminarsContinued education programsSales certification trainingSelling skills Mobility/Encompass TrainingSales Representative RequirementsKnowledge and experience in sales and company objectivesExcellent oral and written communications skills to interact with customersAbove average presentation skillsExcellent interpersonal skillsExcellent computer skills in sales programsExcellent organizational skillsAbility to handle cased beer and meet physical demands of roleAbility to work with minimal supervisionAbility to work a flexible schedule to complete job dutiesAbility to anticipate and solve practical problems or resolve issuesEnthusiastic team player interested in positive company growthClean, valid driver's license for a minimum of 60 months and ability to safely operate a motor vehicleEducation and ExperienceBachelor's degree or equivalent in Business or Marketing is preferredSales experience in beverage or CPG company is preferredCertificates, Licenses, RegistrationsABC Permit for the purpose of peddling alcoholic products where necessaryPhysical DemandsThese physical demands are representative of the physical requirements necessary for an employee to successfully perform the essential functions of the job. Reasonable accommodation may be provided to enable people with disabilities to perform the described essential functions of the job.While performing the responsibilities of the job, the employee is required to talk and hear. The employee is often required to sit and use their hands and fingers, to handle or feel. The employee is frequently required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl. The employee is required to lift to and manage packaged items of up to 35 lbs. freehanded and up to chest height. Lifting weights over this limit requires using an appropriate lift system or lift truck. Work EnvironmentWhile performing the responsibilities of the job, these work environment characteristics are representative of the environment the Sales Representative will encounter. Reasonable accommodations may be made to enable people with disabilities to perform the essential functions of the job.While performing the duties of this job in the office environment, the employee is occasionally exposed to moving mechanical parts and vehicles. The noise level in the work environment can be moderate to loud. While performing duties of this job in the field environment, the employee will be exposed on a regular basis to moving mechanical parts, motor vehicles and traffic. Exposure while in customer locations cannot be projected. These conditions may vary, and the employee will receive adequate training to recognize and avoid hazards that cannot be described as expected.

Created: 2026-04-02