Senior Manager of Communications

Senior Manager of CommunicationsPosition OverviewThe Senior Manager of Communications is GirlTREK's communications strategist, responsible for shaping how the organization tells its story to members, donors, partners, and the public. This role develops messaging and positioning, manages media relations, writes compelling copy across channels, and ensures all communications reflect GirlTREK's voice and values. The Sr. Manager provides strategic communications support to marketing campaigns, partnerships, and programs.Key Responsibilities1. Communications Strategy & Messaging (30%)Strategic Communications LeadershipDevelop messaging and positioning for GirlTREK across all audiences (members, donors, partners, public)Create content strategy - what to communicate, when, through which channels, and whySteward GirlTREK's brand voice, tone, and storytelling approachEnsure all communications reflect GirlTREK's values and cultural authenticityCoordinate communications across divisions to ensure consistent narrativeBrand Voice & MessagingDevelop and maintain brand voice guidelinesCreate messaging frameworks for programs, campaigns, and partnershipsEnsure consistency in how GirlTREK is represented across all communicationsAdapt organizational messaging for different audiences while maintaining brand integrity2. Media Relations & Public Relations (30%)Media Strategy & OutreachDevelop PR strategy and media outreach plans to increase GirlTREK's visibility and public profileBuild and maintain relationships with journalists, editors, and media outletsIdentify media opportunities and story angles that advance organizational prioritiesPitch stories and secure media placements in target outletsMedia ManagementWrite and distribute press releases and media advisoriesRespond to media inquiries in a timely and strategic mannerCoordinate interviews and media appearances for leadershipPrepare leadership for media appearances including talking points and media trainingMonitor media coverage and track press mentionsThought LeadershipIdentify opportunities for op-eds, contributed articles, and thought leadership appearancesWrite or support development of thought leadership contentPosition organizational leaders as experts in Black women's health and wellness3. Content Development & Copywriting (30%)Marketing SupportWrite compelling copy for marketing campaigns developed by VP of Brand Partnerships & MarketingWrite and edit email copy for member journeys, campaign emails, and member communicationsSupport campaign development with strong messaging and storytellingEnsure all marketing copy aligns with brand voice and organizational valuesManage external comms vendors StorytellingDevelop compelling narratives about GirlTREK's impact, mission, and communityCreate member stories, testimonials, and impact case studiesWrite content that brings programs to life and inspires actionTranslate program work and data into accessible, engaging storiesPartnership CommunicationsWrite partnership announcements, press releases, and communications materialsSupport partnership activation with compelling messaging and copyDevelop content for partnership stewardship and reportingDonor CommunicationsSupport VP of Philanthropy with donor communications and campaign materialsWrite donor-facing content including impact reports, campaign appeals, and stewardship communicationsEnsure donor communications align with organizational messaging4. Crisis Communications & Issues Management (10%)Develop and maintain crisis communications protocols and templatesLead organizational communications response during crises or sensitive situationsCoordinate with leadership on messaging and response strategyManage issues as they arise with appropriate urgency and strategic thinkingConduct communications risk assessment and prepare for potential issuesQualificationsRequired:6-8 years experience in communications, PR, journalism, or related fieldExceptional writing and editing skills across multiple formats and audiencesMedia relations experience including pitching, press releases, and journalist relationshipsStrong storytelling abilities and narrative development skillsStrategic communications thinking and ability to develop messaging frameworksBrand voice stewardship and consistency managementAbility to write compelling copy under deadline pressureStrong project management and ability to manage multiple prioritiesWho you are:You are a talented writer who thrives in fast-moving environments. You produce high-quality copy across various formats - email, web, press, campaigns - that is clear, compelling, and true to brand. You adapt voice for different audiences without losing what makes it distinct.You're a strategist first, writer second. You don't wait to be told what to say - you develop messaging frameworks, identify what the organization should be communicating and when, and advise leadership on how to show up publicly. You hold the big picture while executing with precision.You have real media relationships and know how to use them. You understand what journalists need, can develop story angles that serve both the reporter and the organization, and have a track record of placements you can point to. You don't wait for press to come to you.Preferred:Experience in nonprofit, social impact, or mission-driven organizationsUnderstanding of Black women's health, culture, and communityCrisis communications experienceEmail copywriting and marketing copy experienceAP Style proficiencySuccess IndicatorsMedia coverage secured including quality placements in target outletsMessaging frameworks consistently applied across all touchpointsBrand voice and communications quality maintained across all materialsStrong media relationships established and maintainedCopy quality and effectiveness demonstrated through campaign performanceLeadership satisfied with communications support and strategic counselQuick turnaround on high-quality written materialsEffective coordination with marketing and partnerships on integrated campaignsCrisis communications handled effectively when neededReporting StructureReports to: VP of Brand Partnerships & MarketingCollaborates with: VP of Philanthropy, Programs leadership, President, Executive DirectorCompensation & BenefitsPosition Type: Full-time, exemptLocation: Remote (with occasional travel for events and team meetings)Salary: $90,800-$120,200 commensurate with experience & geographic locationBenefits: Comprehensive health coverage, 401(k) match, unlimited PTO, annual winter sabbatical (Dec 1-31), professional development support

Created: 2026-04-02