TikTok Shop - Business Communications Manager

About the team The Global E-Commerce Business Communications Associate will work closely with the ecommerce business teams and media corporate functional teams. 1. Business Communication Needs Assessment & Liaison * Act as the bridge between business teams and the PR function by translating business needs into clear, actionable PR requests. * Ensure communication efforts are closely aligned with business priorities and deliver measurable impact for key initiatives. 2. Content Review * Serve as the gatekeeper for reviewing all external-facing business communication materials. * Identify and flag materials that require additional review from Communication teams to ensure alignment with communication principles. 3. Brand & Content Strategy * Support the development of business narratives at both category and platform levels to shape TikTok Shop's brand positioning. * Maintain the data repository and review process for externally shared business data requests, ensuring accuracy and consistency. * Manage a centralized "Success Stories Hub" to showcase high-quality TikTok Shop success cases for media, partners, and other stakeholders. 4. Process Development, Gap Identification & Training * Identify communication review process gaps and design effective workflows to address them. * Develop and deliver training programs to improve team awareness, understanding, and adoption of communication processes and best practices.Minimum Qualifications * Bachelor's degree in Communications, Marketing, or related field with 4+ years of experience in communications or PR, ideally in e-commerce or tech. * Proven ability to translate business needs into impactful communication strategies and manage brand narratives across platforms. * Strong content review and editing skills, ensuring alignment with global brand and communication standards. Preferred Qualifications * Experience in process development, identifying gaps, and delivering training to enhance team communication practices. * Excellent stakeholder management and collaboration skills, with the ability to liaise effectively between business and communication teams.

Created: 2026-04-02