Regional Marketing Manager

At Polsinelli, What a Law Firm Should Be is not just our tagline, it is what we live every day. We strive to create a dynamic environment where our team members are encouraged to bring their whole selves, creativity and professional passions into the workplace so that they can thrive.Polsinelli is seeking a Regional Marketing Manager to support our Dallas, Houston and Fort Worth offices. The successful candidate will work with the Director of Regional Marketing and on the ground with our Office Managing Partners (OMP) to develop the strategic direction of the office and ensure that this direction aligns with and complements Polsinelli's firm-wide and practice-specific marketing efforts. The Regional Marketing Manager will also provide leadership to, and coordination of, Polsinelli's marketing and public relations efforts in Texas. The ideal candidate will be located in our Dallas office.CORE RESPONSIBILITIESServe as marketing lead to assigned officeLead and manage the development and execution of a local marketing strategy in partnership with the Office Managing Partner and Senior Regional Marketing Manager that supports the OMP-C strategyUnderstand the "driver" practices in each market and propose activities, thought leadership, and present client and prospective client engagement opportunities for local attorneys in these areas. Be aware of our competitive positions and use that knowledge to make informed recommendationsManage office marketing budgets and help actualize the goals aligned to the local marketing strategy in partnership with the Office Managing Partner and Senior Regional Marketing ManagerLead the development, coordination, and tracking of high-level partnerships with brand-enhancing local professional and civic organizations, industry associations, and educational institutions to identify leadership positions, speaking and conference presentation roles, membership options, and support local succession planning for the firm's key organizationsHave an awareness of office clients, their roles in our events, and their involvement within the community, with a focus on "dot-connecting" to foster stronger engagement and collaborationManage office and community engagements and sponsorships that will generate leads and partnerships with attorneysHave a deep understanding of each target practice in assigned market(s) and the competitive position, including knowing top clients and prospective clientsPartner with the Marketing team on targeted list development, client communications, and promotionManage local surveys and submissionsKeep abreast of both legal and business markets and "best practices" in legal marketingAttend regular shareholder and committee meetings to ensure consistent and effective communication on issues and provide support for opportunities relating to marketing and brand awarenessPitch and proposal support (alongside Department BD Support) including proficient utilization of the firm's technology and marketing systems to manage and incorporate optimal processes and support of Department Marketing goalsMonitor the firm's external website, including office pages and attorney bios, working closely with Department Marketing team on practice group and industry page updatesLead the planning and execution of all office summer associate events and manage to the prescribed budgetCollaborate with other departments on firmwide initiatives (Polsinelli PROUD, Alumni Program, Client Feedback Program)Coordinate new attorney onboarding activities to facilitate a smooth transition from the local level (bios, headshots, PR, marketing orientation, etc.)Work together with local Office Administrators and Legal Administrative Assistants to plan and provide guidance on internal initiatives that foster company culture, while also identifying opportunities to showcase them publiclyOther duties as assignedEntry for purposes of ROI and relationship managementEDUCATION AND EXPERIENCE REQUIREMENTSBachelor's DegreeLaw Firm experience (preferred)Minimum five (5) years' experience, preferably in a professional services or law firm event coordinator roleAbility to work outside of regular office hours, and a flexible schedule and means to travel as neededTakes ownership of firmwide strategic initiatives as assignedExceptional people skills and high level of professionalism and client serviceDemonstrated ability to generate a range of solutions that meet goals and identify the benefits, costs, and risks associated with each solutionTeam player with a "can-do" attitude who demonstrates resourcefulnessExperience managing budgets and driving cost-effective strategiesProficient in Microsoft 365 (Word, Excel, Outlook, and PowerPoint)OTHER SKILLS/ABILITIESImplement and maintain a system of organizationOperate with a sense of urgencyStrong attention to detailReliable, responsive, and punctualStrong interpersonal communication skillsStrong analytical and problem-solving skillsAble to work harmoniously and effectively with othersAble to work under pressureBe a self-starterAble to manage multiple projects/events with competing deadlines and prioritiesDemonstrate an ability to change with changing directionEmployees approved for flexible work arrangements are expected to be available and maintain a practice of reliable, consistent attendance at all times during the employees scheduled work shift including, but not limited to, Jabber/instant message, Zoom, email and voicemail, and by phone.Polsinelli PC is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Created: 2026-04-02