VP, Marketing and Communications

About Us:Dude Perfect is a leading entertainment brand known for our thrilling sports videos, epic trick shots, and engaging content that resonates with millions of fans around the world. As we continue to innovate and grow, we're looking for a strategic marketing leader to join our team.Position Overview:We're seeking a world-class leader to lead marketing, brand, and communications for one of the most influential YouTube-native media brands in the world. This role is responsible for scaling the business beyond content - launching and growing consumer products, brands, and audience-driven experiences powered by massive global reach. The ideal candidate will blend consumer product marketing, creator economics, and modern marketing technology, translating audience engagement into durable, diversified growth streams.Initial Responsibilities:Brand ManagementLead brand strategy for new formats, franchises, products, and spin-off channelsDefine, evolve, and protect the channel's brand positioning, voice, and narrativeEnsure consistent brand expression across YouTube, social platforms, websites, products, and IRL activationsAnticipate cultural trends, platform shifts, and audience expectations to keep the brand ahead of the curveGuide creative direction in collaboration with content leadership to strengthen brand affinity and loyaltyCommunicationsOwn public-facing communications and public relations strategy, including press, announcements, and reputation managementLead creator, platform, and industry relationships to elevate visibility and influenceOversee messaging for major launches, partnerships, and moments of cultural relevancePartner with brand and legal teams on crisis communications and risk mitigationSupport shaping executive and creator thought leadership across media, speaking engagements, and digital platformsGo-To-Market and Performance Marketing Lead go-to-market strategy for new consumer products, brands, and audience-driven experiences (physical, digital, and experiential)Support product launches end-to-end, including positioning, pricing, demand forecasting, and launch executionSupport launch and scaling of new YouTube channels, content verticals, and IP-driven franchises, including positioning, audience strategy, and performance optimizationTranslate audience insights into product-market fit, identifying unmet needs and high-conviction opportunitiesBuild and optimize acquisition funnels across owned, earned, and paid channelsDefine and track growth KPIs across the full lifecycle (CAC, LTV, conversion, retention, repeat purchase)Design experimentation frameworks for launches, offers, pricing, and messagingPartner with product, ops, and creative teams to align roadmap, storytelling, and distributionQualifications:10-12+ years of senior marketing leadership experience within world-class, cross-functional marketing organizations and agencies3+ years within high-growth, private companies strongly preferredMBA a plusProven success launching and scaling consumer products or brands, preferably within creator-led, media, or DTC businessesDeep understanding of audience-led growth and modern product marketingStrong experience owning and scaling martech stacks and data-driven marketing systemsDemonstrated ability to lead cross-functional teams and complex launchesInternational go-to-market experienceExisting relationships with agencies, platforms, or strategic partnersComfortable with ambiguity and thrives managing several projects, deadlines and stakeholders in a fast-paced, rapidly changing environmentA proactive, low-ego team player who can seamlessly toggle between strategic thinking and operational detailResults-oriented, gritty, resourceful, and organized team player with strong ethical standardsPassion for digital media, sports, and entertainment; familiarity with Dude Perfect content a plusLocation: This position is located onsite at the Dude Perfect HQ in Frisco, Texas (Dallas-Fort Worth Metroplex)

Created: 2026-04-02