Social Media Growth Manager

Role OverviewWe are looking for a hands-on, data-driven Social Media Growth Manager who owns the full lifecycle of social media performance from daily content execution to campaign strategy to measurable business impact.This role blends creative production, influencer management, community engagement, performance analytics, budget ownership, and occasional on-site activation oversight. You will not manage people, but you will manage outcomes, capital, and campaign direction.This is an operator role. You will both build and scale.This position requires the ability to travel as needed for activations, experiential campaigns, production coordination, and key marketing initiatives.Day-to-Day Social ExecutionYou are responsible for maintaining a consistent, premium brand presence across platforms.Design, produce, and post high-quality visuals and videos, including graphics, reels, carousels, memes, and short-form video across TikTok, Instagram, Pinterest, and FacebookDevelop and manage structured content calendars across multiple brandsWrite on-brand captions and platform-optimized copySchedule and publish content using native and third-party toolsRespond promptly and professionally to comments, messages, and mentionsMonitor brand sentiment and protect brand positioningRepurpose content strategically to maximize reach and performanceStay ahead of platform trends, storytelling formats, and algorithm shiftsUtilize AI-powered creative tools where appropriate to accelerate testing and iterationCampaign Strategy and Growth OwnershipYou will architect and execute full-funnel social campaigns designed to drive measurable growth.Develop integrated social campaigns aligned with brand and revenue objectivesRun organic and paid initiatives across awareness, consideration, and conversion stagesIdentify and execute high-leverage marketing moments, including events, experiential activations, partnerships, and out-of-home opportunities, when strategically justifiedTravel to oversee on-site activations, experiential events, content shoots, or partnerships when requiredCoordinate light production elements, including casting, vendors, and creative asset developmentConduct structured A/B testing, including hooks, messaging angles, formats, and calls to actionDiagnose underperformance and implement corrective strategies quicklyBudget and Performance AccountabilityYou will manage a meaningful social media budget and be accountable for its performance. You must be comfortable discussing cost per click, customer acquisition cost, return on ad spend, and growth efficiency.Allocate budget across influencer, paid, and experiential initiativesMonitor spend efficiency and reallocate based on performance dataDefine and track KPIs tied to business outcomesAnalyze CTR, CPM, CAC, conversion rate, engagement quality, audience growth, and retention indicatorsConnect spend decisions directly to measurable resultsBenchmark against competitors and identify scalable growth opportunitiesProduce weekly tactical summaries and monthly strategic performance reports for leadershipInfluencer and Partnership ManagementSource, evaluate, and onboard influencers and brand ambassadorsNegotiate contracts and deliverables within budget parametersTrack deadlines, agreements, payments, and performance metricsEvaluate influencer ROI using trackable links, UTMs, and performance benchmarksFoster long-term influencer relationships that align with brand positioningCross-Functional CollaborationPartner with creative, marketing, and executive leadership to maintain cohesive strategy and messagingProvide clear creative direction when neededCollaborate with designers, videographers, and copywriters to produce best-in-class contentSurface social-driven insights to inform broader marketing strategyRequired Experience and QualificationsBachelor's degree in Marketing, Business, Communications, or related fieldFour to seven years of experience in social media, campaign marketing, or growth-focused rolesComfortable appearing on camera in social media contentDemonstrated experience managing and optimizing budgetsProven ability to execute end-to-end campaignsStrong content production proficiency including Canva, CapCut, and Adobe Creative SuiteHands-on experience running paid social campaigns, not just boosting postsFluency in analytics dashboards and performance reportingStrong understanding of platform algorithms and audience behaviorAbility to operate independently and make data-informed decisionsWillingness and ability to travel for marketing activations and campaign execution as neededPreferred ExperienceExperience in luxury, lifestyle, entertainment, or dating brandsExperience integrating organic and paid social strategiesExperience coordinating experiential activations or partnershipsOn-camera comfort is a plusFamiliarity with AI-based creative tools (Midjourney/Firefly)

Created: 2026-04-02