Influencer & Affiliate Director

About Baltic BornAt Baltic Born, we believe every woman deserves to feel confident, beautiful, and empowered through every stage of life. Founded by three sisters, our brand celebrates sisterhood and the strength of womanhood through thoughtfully designed fashion. We serve women navigating various life stages-from young professionals and mothers to wedding guests and dinner hosts-designing pieces that elevate their everyday and special moments.We foster a positive, uplifting work environment where creativity thrives, collaboration is valued, and growth is encouraged. From team lunches to fun events, we believe in celebrating our team regularly with monthly employee appreciation activities, and fuel your creativity with stocked snacks and drinks. We value your time and well-being by providing paid 30-minute lunch breaks and employees may enjoy our collections with an exclusive employee discount. You'll work for a company that focuses on attainable luxury, extended sizing, and creating fashion that helps women feel their best at every stage of life.We're looking for a Director of Creator & Affiliate Partnerships to own and scale our influencer marketing, UGC strategy, and affiliate programs. This role is pivotal to expanding Baltic Born's reach across premium commerce channels, creator networks, and social commerce platforms. You'll lead strategy and execution across the full creator and affiliate funnel from identifying and negotiating partnerships with fashion influencers to managing performance-based affiliate networks and TikTok Shops. This is a high-impact leadership role reporting directly to the CMO.What You'll DoInfluencer & Creator StrategyDevelop and execute a comprehensive influencer marketing strategy across social mediaIdentify, vet, and build relationships with fashion, lifestyle, and wedding content creators who align with Baltic Born's brand and customer profileLead influencer outreach, negotiations, and contract execution, including content rights, usage terms, exclusivity, and compensation structuresBuild a tiered influencer program spanning nano, micro, macro, and celebrity talentContent Rights ManagementDevelop a scalable acquisition strategy to fuel paid media, organic social, email, and on-site contentNegotiate and secure content rights and whitelisting permissions for paid advertising across Meta, TikTok, and PinterestPartner with the Email and Paid Media teams to identify high-performing creator content for amplificationAffiliate Program ManagementOwn relationships with affiliate networks and platforms, including LTK (rewardStyle), Awin, ShareASale, ShopMy, and othersManage commission structures, optimize payouts, and drive incremental revenue through affiliate channelsDevelop and nurture relationships with platforms to maximize exposure to high-income female shoppersTrack, analyze, and report on affiliate program performance; continuously optimize for ROAS and customer acquisition costTikTok Shop & Social CommerceLead TikTok Affiliate strategy, including creator recruitment, product seeding, and live shopping initiativesStay ahead of emerging social commerce trends and identify new monetization opportunitiesCollaborate with the Social team on creator-driven content that drives both engagement and conversionPartnerships & Industry RelationshipsBuild and maintain relationships with high-content publications (Dotdash Meredith, Today Show, Glamour, The Knot, Forbes Vetted, E! News, etc.)Identify and pursue placements on shopping and comparison sites (ModeSens, WantLocker, Rodeo)and Team Leadership & Cross-Functional CollaborationBuild, mentor, and lead a high-performing teamPartner closely with Paid Media, Creative, Organic Social, and ,Email teams to align influencer/affiliate efforts with broader marketing goalsDevelop forecasts, budgets, and KPIs; present performance updates and strategic recommendations to leadershipRequired Experience6+ years in influencer marketing, affiliate marketing, or creator partnerships, ideally in fashion, apparel, lifestyle, or DTC ecommerceProven track record of building and scaling influencer and affiliate programs that drive measurable revenue, including TikTok AffiliatesDeep experience with affiliate platforms: LTK, Awin, ShareASale, Impact, Rakuten, or similar, and creator platforms like Grin, CreatorIQ, Aspire, or TraackrHands-on experience with TikTok Shop and TikTok Affiliate programsStrong contract negotiation skills, including content licensing, usage rights, exclusivity clauses, and performance-based compensation modelsDemonstrated ability to identify, recruit, and manage relationships with creators across follower tiersExperience managing six- or seven-figure influencer/affiliate budgetsSkills & AttributesStrong understanding of the fashion creator ecosystem and what content performs across platformsData-driven mindset with experience in tracking attribution, measuring incrementality, and optimizing program performanceExcellent relationship-building skills, you know how to work with talent, agents, and platform partnersHighly organized with the ability to manage multiple partnerships, campaigns, and deadlines simultaneouslyStrong written and verbal communication skillsSelf-starter who thrives in a fast-paced, scaling environment

Created: 2026-04-02