Director of Marketing

Position OverviewAs Director of Marketing reporting to the CEO, you will be responsible for building and executing Ombud's marketing strategy during a transformative growth phase. This hands-on leadership role requires both strategic vision and tactical execution to drive demand generation, establish our market position, and support pipeline creation. You will craft our narrative, build our marketing foundation, and create scalable programs that deliver measurable business results with limited resources.Key ResponsibilitiesDemand Generation & Pipeline Creation (40%)Design and execute multi-channel demand generation strategiesBuild and optimize lead generation programs driving qualified opportunitiesDevelop and manage marketing campaigns across digital channelsCreate and implement account-based marketing initiativesOwn MQL targets and conversion metricsEstablish marketing attribution and ROI measurementDrive pipeline growth supporting 40%+ ARR increaseBrand Positioning & Messaging (25%)Define and evolve our market positioning and messagingCraft compelling narratives around our AI-powered solutionsDevelop competitive differentiation strategiesCreate sales enablement materials that articulate our valueOversee website and digital presence optimizationBuild analyst and PR relationshipsEstablish Ombud as a thought leader in our spaceContent Strategy & Thought Leadership (20%)Develop a comprehensive content strategy aligned with buyer journeyCreate high-value content that addresses prospect pain pointsEstablish thought leadership in enterprise sales and AI automationBuild scalable content creation processesImplement content distribution strategies across channelsDrive engagement through targeted content campaignsMeasure content effectiveness and optimize accordinglyMarketing Operations & Analytics (15%)Build marketing technology stack and infrastructureImplement data-driven marketing processes and analyticsEstablish marketing KPIs and reporting cadenceManage marketing budget and resource allocationOptimize channel performance through testing and measurementCreate scalable marketing operations processesCollaborate with Sales on lead management and CRM processesRequired Qualifications5+ years of progressive B2B SaaS marketing experience with 2+ years in marketing leadershipProven track record driving demand generation and pipeline creationExperience marketing enterprise software solutions ($75K+ ACV)Strong understanding of enterprise buying cycles and B2B marketing strategiesDemonstrated ability to build marketing programs from early stageExperience with ABM and targeted marketing approachesData-driven approach with focus on pipeline impactBachelor's degree required, MBA preferredTechnical SkillsProficiency with marketing automation platforms (HubSpot, Marketo, etc.)Experience with CRM systems (Salesforce, HubSpot)Understanding of digital marketing channels and optimizationFamiliarity with content management systemsKnowledge of marketing analytics and attribution toolsExperience with ABM platforms a plusLeadership CompetenciesHands-on execution capabilities with strategic visionExcellent communication and storytelling abilitiesAnalytical approach to marketing measurementBuilder mentality with process creation capabilitiesResourcefulness and creativity in maximizing impactResults-oriented with clear focus on business outcomesAbout OmbudOmbud is revolutionizing enterprise B2B sales through AI-powered knowledge management and sales automation. Our platform serves Revenue Operations teams at 100+ enterprise customers including Workday, UKG, CSG Systems, and Prudential. We combine response management, agentic sales engineering capabilities, and AI-powered proposal automation to streamline complex, high-volume sales processes.Through our flagship products-Ombud's core platform and Ombuddy, our AI Native Agentic Sales Engineer-we're building the AI Operating System for B2B sales teams. Our mission is simple: Make a Sales Engineer's Life Great by automating the tedious while scaling expertise across their revenue organizations.Our Values (PIRCC)Progressive: We think ahead and act with purpose. We are forward-thinkers, always seeking to learn and evolve. We're not just adapting to change; we're driving it. We look ahead of the curve and push Ombud to lead in innovation and industry advancement.Integrity: We do what's right, even when no one is looking. It's the backbone of how we operate. We foster trust and honesty, where commitments are honored and ethics aren't negotiable. Ombuddies act responsibly and transparently-with each other and with our clients.Resourceful: We solve problems with creativity, focus, and grit.We practice intelligent innovation-doing more with less, thinking outside the box, and turning challenges into opportunities. We're everyday problem-solvers who bring creativity to the table.Customer-Centric: We succeed when our customers succeed.Customers sit at the center of our decisions. We work to deeply understand and anticipate needs so every choice improves their experience and outcomes.Community: We build belonging in real life.We foster a culture where showing up matters-whether it's collaborating in the office, solving problems side-by-side, or partnering closely with our customers. We build trust, momentum, and belonging through real-life connection.Ombud is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Created: 2026-04-02