Marketing Manager

What you'll do:Website & Digital Marketing Responsible for the maintenance and optimization of the hotel and outlet websites, ensuring accuracy, clarity, and conversion-focused content that supports booking, dining, and event goals Update copy, launching promotions, maintaining calendar of events, and fulfilling any website changes or updates to maintain a clear and compelling digital path to purchase Produce revenue-driving email campaigns with strong calls to action, compelling copy, and on-brand imagery; ensure all guest-facing and transactional communications are clear, grammatically sound, and consistent Maintain and audit all third-party location listings (Google, TripAdvisor, Yelp, OpenTable, etc.) via Marqii to ensure up-to-date information and optimal visibility Promotions, Packages & Offers Collaborate closely with the Director of Revenue Management or Revenue Manager to develop strategic, on-brand promotions that support occupancy, ADR, outlet performance, and overall revenue goals Brainstorm, build, and execute packages that support both PR efforts and direct revenue generation Maintain evergreen and seasonal offers, conducting regular audits across all platforms to ensure promotions are current, relevant, and performing Events & Activations Lead the strategy, promotion, execution, and post-event evaluation of all property events, activations, and pop-ups, ensuring alignment with revenue, traffic, and brand awareness goals Develop and maintain strong relationships with brand-aligned partners to create community-driven programming that drives foot traffic and repeat visitation Partner with department heads to ensure events are operationally sound, properly staffed, and financially viable, including coordination of BEOs and timelines Maintain accurate event listings across third-party platforms and local calendars Communicate event details internally through clear SOPs so all departments are informed and aligned Provide on-site support during events to ensure seamless execution and a high-quality guest experience Social MediaDevelop monthly, quarterly, and annual social content calendars aligned with property goals, seasonal priorities, and departmental initiatives Create and manage platform-specific content, including video, that drives awareness, engagement, and conversion Coordinate with PR agencies or directly with influencers and creators to generate high-quality, on-brand content through media stays and partnerships Manage Later or other social media management platforms, establish KPIs, and deliver clear, actionable monthly performance reports to the General Manager, Corporate Director of Marketing, and key stakeholders Stay current on social trends and emerging platforms, identifying opportunities to test and scale new tactics that support business objectives Brand & Marketing Collateral Serve as the primary champion for property-level marketing needs, supporting departments in the development and rollout of on-brand materials Write clear, compelling, grammatically correct copy for websites, emails, social media, menus, sales collateral, and guest-facing materials Maintain and update all F&B menus, catering materials, sales kits, and in-room collateral in a timely manner to support operations and sales efforts Conduct regular audits of on-property and guest-facing materials to ensure brand consistency and accuracy Public Relations Manage third-party PR agencies, providing strategic direction aligned with the property's revenue goals, brand positioning, and seasonal priorities Field and fulfill media requests, including interviews, photography, and content submissions, in a timely and professional manner Work with the New Waterloo corporate team on high-value media opportunities with support on media training and developing talking points, photoshoots, and assets Maintain and organize the property's digital asset library, ensuring imagery remains current and usable across channels Coordinate with the corporate team to schedule regular photoshoots that support marketing, sales, and PR needs Manage on-site photoshoots in collaboration with property stakeholders, ensuring projects stay on budget, on schedule, and aligned with operational priorities Follow photoshoot protocols and insurance guidelines; develop potential incremental revenue opportunities through on-site paid shoots General Responsibilities Work with cross-functional, multi-project team resources to ensure marketing solutions are delivered on time and on budget according to defined scope, timeline, and cost expectations while supporting overall property performance Apply current marketing best practices and industry trends to develop effective, efficient programs that drive demand, traffic, and qualified leads Partner with the Corporate Director of Marketing to identify, execute, and fulfill strategic partnerships that support revenue-generating packages, events, and activations Track, analyze, and report on marketing performance across channels; regularly optimize programs based on results and provide clear, actionable insights to key stakeholders Maintain a strong working knowledge of brand standards, operational policies, procedures, and training materials; ensure all marketing efforts align with company and property guidelines Perform additional duties as assigned or as required to support business needs and property prioritiesWho you are:Bachelor's degree in marketing, public relations, communication, journalism, or related field, or an equivalent combination of education3-5+ years of experience in marketing or related field required; Previous experience working in hospitality, restaurants, or hotels preferredYou are highly motivated, organized, and a quick learnerCapable of meeting tight deadlines and able to work on multiple projects simultaneouslyWilling and able to work long hours on evenings and weekends when necessary, including some holidaysAdobe Creative Suite, Canva or other design experience is a plus. You will be responsible for basic flyers, brochures, posters, menu updates, etc.You are a student, a teacher, and a leader. You are unafraid to ask questions, share knowledge, and lead with integrity.You are a proponent of collaboration and cross-departmental team involvement. Nothing you do is in a vacuum.You are a great storyteller with an exceptional writing ability.You have superior analytical skills, are a problem solver, and a critical thinker by using data to make decisions.You believe in hospitality, deeply and passionately.You are knowledgeable and at the forefront of emerging digital and creative trends.You're excellent with time management and know when to ask for help.You have a strong work ethic and the ability to work both autonomously and in a team.You have an intuitive sense of how to manage the back-end of most digital platforms.You have opinions about photography & videography best practices and aesthetics. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Created: 2026-04-02