Digital Marketing Manager

Digital Marketing ManagerMarketing Direction | B2B Marketing Agency | Hands-On Execution RoleExecute paid advertising campaigns, build marketing automations, and own analytics reporting for an established B2B marketing agency (since 2009) serving professional services firms. Manage campaigns across Google Ads, Meta, LinkedIn, HubSpot, and GoHighLevel for multiple concurrent clients with meaningful advertising budgets. This is a hands-on execution leadership role - you build the campaigns, configure the platforms, and deliver the results.This is a primarily remote position with occasional in-person collaboration in the Tampa Bay area. Florida candidates strongly preferred; open to exceptional candidates in other US states.Key Skills: Google Ads | Meta Ads | LinkedIn Ads | GoHighLevel | HubSpot | Marketing Automation | Analytics | GA4ABOUT MARKETING DIRECTIONMarketing Direction is a strategic B2B marketing agency established in 2009, specializing in comprehensive marketing solutions for professional services firms. We're known for our trademarked Marketing Direction Strategic Blueprint® methodology and Detailed Marketing Action Plans (DMAPs) that provide clients with clear, transparent roadmaps from strategy through execution.Company Values: Action-Oriented, Strategic, Passionate, Innovative, Results-Driven, ExpertiseTHE OPPORTUNITYWe're seeking a Digital Marketing Manager to own execution across paid advertising, marketing automation, and analytics for both client programs and internal initiatives. This is a hands-on execution leadership role - you'll build campaigns, configure platforms, and deliver results, not manage a team or write strategy documents.This role is perfect for someone who:Gets energized by building campaigns that drive measurable resultsHas deep, hands-on expertise across multiple marketing platformsThrives in a fast-paced agency environment with multiple concurrent clientsWants ownership of outcomes, not just task completionLoves learning new platforms and staying current with marketing technologyCommunicates proactively and consistently - no one should have to chase you for updatesCatches their own errors before work reaches clients or colleaguesExecutes reliably on strategic direction provided by othersThis role is NOT a fit for someone who:Prefers strategy and planning over hands-on executionWants to manage people rather than manage campaignsNeeds extensive oversight and direction to stay on trackIs looking for a narrow specialist role (paid ads only, or automation only)Wants predictable, repetitive workHas difficulty with time tracking, meeting deadlines, or providing regular status updatesStruggles to work within established processes and quality standardsSees this role as a stepping stone to a strategy positionWHAT YOU'LL DOYou'll work directly with our COO, Chief Strategists, Lead Marketers, and implementation team to execute digital marketing programs across four core areas. You'll receive strategic direction and specifications from our strategists, then build, launch, optimize, and report. On larger programs requiring multiple digital marketers, you'll also serve as the execution lead - coordinating work, maintaining quality standards, and ensuring cohesive delivery.Other specialists on our team handle areas like SEO, social media, and content - though you may collaborate across these areas, your primary focus is execution across automation, paid advertising, analytics, and platform operations.1. Marketing Automation & CRM (30-35% of your time)You'll execute marketing automation across our internal platforms and diverse client tech stacks.Your responsibilities:Build and maintain workflows, sequences, and automations per strategic specificationsConfigure CRM systems, lead scoring, and pipeline automationExecute email campaigns, nurture sequences, and triggered communicationsIntegrate platforms and troubleshoot data flow issuesMaintain automation infrastructure and documentationSupport both client DMAP delivery and internal demand generationPlatforms: GoHighLevel (primary internal), HubSpot, Salesforce, Zoho, Mailchimp, Constant Contact, and others as needed2. Paid Advertising Execution (20-25% of your time)You'll own paid advertising execution across client engagements and internal campaigns.Your responsibilities:Build, launch, and optimize campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedInManage budgets ranging from small test campaigns to significant multi-channel programsExecute A/B testing, audience optimization, and bid strategy adjustmentsDeliver regular performance reporting with actionable insightsTroubleshoot tracking issues and ensure accurate attributionStay current with platform changes and new featuresPlatforms: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager3. Analytics & Reporting Infrastructure (20-25% of your time)You'll own analytics implementation and reporting across client and internal programs.Your responsibilities:Build dashboards and reporting systems per strategic specificationsImplement tracking via Google Tag ManagerExecute regular reporting cadences (weekly, monthly, quarterly)Ensure data accuracy across platforms and integrationsCreate templates and documentation for consistent deliveryTranslate data into clear, actionable client-ready reportsPlatforms: Google Analytics (GA4), Google Tag Manager, Looker Studio, SEMrush, ahrefs, Power BI4. Platform Operations & Technical Ownership (15-20% of your time)You'll serve as the primary technical owner for our internal marketing platforms and project management systems.Your responsibilities:Own day-to-day operations of our marketing automation platform (GoHighLevel)Manage platform configurations, workflow maintenance, and campaign setupProvide technical ownership of project management platform implementation and ongoing managementEnable account managers and strategists to self-serve on project status and reportingTroubleshoot platform issues and coordinate with vendors as neededDocument processes and train team members on platform usagePlatforms: GoHighLevel, , Workamajig (agency PM platform - similar to Asana/ClickUp), LinkedIn Sales NavigatorYOUR FIRST 90 DAYSMonth 1: Learn & ExecuteUnderstand our service delivery model, client portfolio, and team structureGet hands-on with GoHighLevel and current automation infrastructureLearn current project management systems (transitioning from to Workamajig)Shadow strategists to understand strategic specifications and quality standardsBegin executing on 2-3 active client programsLearn our tools, systems, and workflowsMonth 2: Own & OptimizeTake primary ownership of marketing automation and campaign executionOwn paid advertising execution across client programsBegin analytics dashboard development and reporting cadencesSupport Workamajig implementation and transition from Identify quick wins and efficiency improvementsEstablish working rhythm with account managers and strategistsMonth 3: Lead & ScaleFull ownership of digital marketing execution across all client programsPlatform operations running smoothly with documented processesAnalytics infrastructure delivering consistent, quality reportingProactively identifying opportunities and surfacing recommendationsEstablished as the go-to resource for all digital marketing executionREQUIRED QUALIFICATIONSMust-Have Experience:1. Digital Marketing Experience5+ years hands-on digital marketing experience with demonstrated proficiency across marketing automation, paid advertising, and analyticsRecent, active platform experience (not legacy knowledge from years ago)Track record of measurable results2. Marketing Automation & CRM ProficiencyHands-on experience building workflows, sequences, and automationsProficiency with at least 2-3 major platforms (HubSpot, Salesforce, Zoho, GoHighLevel, Mailchimp, etc.)Experience with CRM configuration, lead scoring, and pipeline automationAbility to troubleshoot integrations and data flow issues3. Paid Advertising ProficiencyDemonstrated hands-on experience across Google Ads, Meta, and LinkedInExperience managing meaningful budgets (not just small test campaigns)Ability to build, optimize, and report on campaigns independently4. Analytics & Reporting SkillsExperience building dashboards and reporting systems (Looker Studio, Power BI, or similar)Proficiency with Google Analytics (GA4) and Google Tag ManagerAbility to translate data into actionable insightsExperience with SEO tools (SEMrush, ahrefs) a plus5. Technical AptitudeComfortable learning new platforms quicklyExperience with platform integrations and troubleshootingFamiliarity with integration/automation tools (Make, Zapier, or similar)Experience with project management platforms (, Asana, ClickUp, Workamajig, or similar)Proficiency with Excel for data analysis and reportingFamiliarity with AI tools (Claude, ChatGPT, Gemini, etc.) for productivity6. EducationMinimum of Bachelor's degree in business administration, marketing, or a related field.Work Style Requirements:Self-Directed: Can take strategic specifications and execute without hand-holdingDetail-Oriented: Catches errors before they reach clients; maintains quality standardsReliable: Meets deadlines consistently; communicates proactively when issues ariseAdaptable: Comfortable with changing priorities and new platform requirementsCurious: Stays current with platform changes; proactively learns new toolsPreferred (Not Required):Agency or multi-client experience (understanding of billable time, client deliverables, agency economics)Experience with GoHighLevel specificallyExperience with PPC optimization platforms (Optmyzr, Opteo, or similar)Background in B2B professional services marketingExperience with LinkedIn Sales Navigator for prospecting supportGoogle Ads and/or HubSpot certificationsCOMPENSATION & BENEFITSEmployment Type: Full-Time EmployeeBenefits:Healthcare stipendSimple IRA with company matchPaid time offProfessional development opportunitiesRemote positionLocation: Primarily remote with occasional in-person collaboration in Tampa Bay area. Florida candidates strongly preferred; open to exceptional candidates in other US states.Salary: Please include your desired annual salary in your application.WHY JOIN MARKETING DIRECTION NOW?1. Ownership, Not Task WorkThis isn't a "do what you're told" role. You'll own digital marketing execution across the agency - the platforms, the campaigns, the results. When client programs succeed, it's because you built and optimized them.2. Variety Without ChaosYou'll work across multiple clients, platforms, and campaign types. No two weeks look the same. But we're an established agency with clear processes - it's variety with structure, not chaos.3. Work with Senior StrategistsYou'll execute based on strategic specifications from experienced marketing strategists. You'll learn while you execute, and your input on what's working (or not) shapes future strategy.4. Join at an Inflection PointWe're investing in operational infrastructure and expanding our capabilities. The systems and processes you help build will be foundational to our continued growth.5. Direct Impact, Visible ResultsIn a smaller agency, your work is visible. You'll see the direct connection between what you build and client results. No getting lost in a large organization.HIRING PROCESSWe move quickly with qualified candidates. Application review → screening call → in-depth interview → final conversation and decision. We're targeting a Q2 2026 start.HOW TO APPLYSubmit your application through our online application system.Required with your application:Resume highlighting relevant digital marketing experienceDesired Annual Salary (required - applications without salary expectations will not be considered)Work Samples demonstrating hands-on execution (campaigns you built, dashboards you created, automations you implemented - not work you oversaw or approved)Responses to the application questionsMarketing Direction is an equal opportunity employer.Skills & KeywordsDigital Marketing Manager | Marketing Operations Manager | B2B Marketing Manager | Agency Marketing Manager | Remote Marketing Manager | Marketing Automation Specialist | CRM Manager | Paid Advertising Manager | PPC Manager | SEM Manager | Paid Media Manager | Performance Marketing Manager | Demand Generation Manager | Marketing Campaign Manager | Multi-Client Marketing Manager | GoHighLevel | HubSpot | Salesforce Marketing | Google Ads Specialist | Meta Ads Manager | Facebook Ads Manager | LinkedIn Ads Manager | Marketing Analytics Manager | GA4 Specialist | Google Analytics Manager | Looker Studio | Power BI | Marketing Dashboard Specialist | Email Marketing Manager | Marketing Automation Expert | Workflow Automation | CRM Configuration | Lead Scoring | Pipeline Management | Zapier | Make | Marketing Integration Specialist | Agency Experience | Multi-Client Manager | Remote Digital Marketing | Work From Home Marketing | Marketing Coordinator | Digital Marketing Specialist | Marketing Execution Manager | Tactical Marketing Manager | Hands-On Marketing Manager | Marketing Platform Manager | MarTech Manager | Marketing Technology Specialist | Southeast Marketing Manager | Florida Marketing Manager | Tampa Marketing | St. Petersburg Marketing | B2B SaaS Marketing | Professional Services Marketing | Marketing Strategist | Digital Marketing Analyst | Growth Marketing Manager

Created: 2026-04-02