Senior Creative Strategist - Donut Studios

WHY DONUT STUDIOS? At New Engen, we help brands grow, not just bigger, but smarter. We're a digital marketing agency that drives meaningful impact across the entire customer journey by integrating media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.Donut Studios is our in-house creative studio, purpose-built to craft high-performing, platform-native, and digital content for the world's most ambitious brands. As a key part of New Engen's suite of specialized solutions, alongside offerings like the Acorn Creator Suite - Donut Studios helps unlock breakthrough creative that drives results, fast.We're a collaborative group of strategists, content creators, copywriters, editors, designers, account managers, and more who are all in on helping brands, and each other, thrive. We work hard, stay humble, and build with purpose.WHAT YOU'LL DODevelop Performance-Driven Creative StrategyBuild creative and messaging strategies that help brands grow across digital channels, including Facebook, Instagram, TikTok, YouTube, and display. Develop clear frameworks that guide concept development, ensuring creative work is grounded in performance insights and designed to resonate with target audiences.Serve as the Creative Strategy Lead for ClientsParticipate in client meetings as Donut Studios' in-house creative strategist for assigned accounts. Provide thoughtful guidance on creative direction, campaign opportunities, and platform-specific best practices while helping clients understand the strategic thinking behind recommendations.Turn Audience Insights into Creative DirectionAnalyze consumer mindsets, attitudes, and behaviors to inform compelling creative concepts. Translate these insights into actionable direction for internal teams, ensuring creative work connects with audiences and supports campaign objectives across the customer journey.Partner with Media to Drive Creative PerformanceWork closely with media counterparts to review campaign performance and identify opportunities to improve results. Use performance data, KPIs, and client feedback to refine creative strategies, optimize messaging, and guide future concept development.Manage Creative Launch PipelinesCoordinate closely with media partners to manage launch pipelines for assigned clients, ensuring deliverables are completed, reviewed, and shared on schedule. Maintain visibility into timelines and dependencies to keep campaigns moving forward efficiently.Lead Creative Briefing and Project ManagementDevelop clear creative briefs and manage assignments for internal teams using tools like Asana and Slack. Ensure projects are well-scoped, expectations are clear, and teams have the context they need to produce high-quality creative work.Ensure Quality and Brand AlignmentReview scripts, concepts, and final deliverables to ensure creative output meets client expectations, brand guidelines, and campaign goals. Maintain strong quality control across all deliverables before launch.Strengthen Cross-Functional CollaborationBuild processes and workflows that support collaboration between creative, media, and client teams. Help ensure ideas, feedback, and performance insights move smoothly across teams so campaigns are executed efficiently and effectively.WHAT YOU'LL NEED6+ years of experience in paid social creative strategy, ideally at a digital marketing agency or in-house at a DTC brandStrong instincts for direct response creative and platform-specific storytellingProven track record of leading client strategy and improving creative performanceDeep understanding of Meta, TikTok, YouTube, and other digital channelsExcellent communicator and collaborator who thrives in fast-paced, cross-functional environmentsConfident briefing partner and creative reviewer with high attention to detailTools and nice to haves:Proficiency with Asana, Notion, Slack, and Google Suite (especially Sheets)Familiarity with Figma or Adobe Creative Suite is a plusBonus points for experience with creative testing frameworks or building UGC programsSOME OF OUR PERKSMedical, Dental, Vision, Short/Long-Term Disability, Life/AD&D401k - Employer matchHSA - Employer contributesFlexible Vacation & PTO planPaid Maternity / PaternityPaid HolidaysRemote/Flex day scheduleLaid back office environmentThe coolest team ;)Fun company events & off-sitesSalary: $70,000 - $80,000The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely.New Engen is proud to have offices in Seattle, New York, and Northwest Arkansas, each one anchoring teams that drive creativity, collaboration, and culture. But great work isn't limited to those zip codes. We also support a distributed team of remote employees across the country, giving people the flexibility to do their best work wherever they are.We currently hire full-time employees in the following states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and WisconsinLet's Build What's Next Together - If you're passionate about media and eager to make a meaningful impact with a team that's all in, we'd love to hear from you.Important Notice About Job Openings:Please be aware of fraudulent job postings, consulting engagements, solicitations, or employment offers from suspicious sources. These attempts are often designed to steal your personal information or trick you into paying fees for recruitment or training services.New Engen does NOT charge any application, processing, or training fees at any stage of the recruitment or hiring process.All legitimate job openings will be posted directly on our careers page, and all communication about these roles will come exclusively from Recruitment outreach, conducted via email through our ATS, JazzHR, and never through unsolicited text messages or the @newengen.online domain.If you have any concerns about the authenticity of any message claiming to be from New Engen, please contact us immediately at [email protected] before taking any further action.We take your security seriously and are here to support you, ensuring your job search is a safe, positive experience.

Created: 2026-04-02