Marketing Communications Manager
Critical Fit Recruiting - Boston, MA
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We're seeking a Marketing Communications Manager to blend strategy development with a focus on hands-on execution, owning marketing output and driving cross-functional coordination required to move the business forward.RESPONSIBILITIES:Maintain and drive an annual content development roadmap, aligning initiatives to company growth priorities and execution timelines. Lead a wide spectrum of brand communications, internal and through third parties, with a focus on hands-on execution to ensure company shows up with impact. Develop and execute external communication planning and manage media relations to strengthen the company's voice, while protecting and enhancing reputation. Ghostwrite or edit executive articles and industry insights to strengthen the company's position as an expert in its field. Regularly communicate goals, progress, risks, and resource needs to leadership and cross-functional stakeholders. Elevate and own corporate messaging and positioning to ensure a consistent, world-class brand perception. Lead the hands-on creation of technical copywriting, social media updates, blog posts, and multimedia assets that communicates value proposition across different markets. Standardize and refine all customer-facing materials, including global selling collateral and sales tools. Build and maintain a modular "Master Pitch Deck" that can be customized for different industries and contexts. Collect and integrate customer testimonials and case studies into presentations to provide social proof. Partner closely with Engineering and Technical teams to translate technical data and complex materials into commercial-friendly content. Support the end-to-end look and feel of trade show presence, ensuring high-quality, professional execution. Work with technical team to ensure all technical demonstrators and physical booth materials are professional, polished, and presented to a "best-in-class" standard. Identify and secure placements on the right platforms, podcasts, and advertising campaign approaches to raise awareness among key decision-makers. Support initiatives such as website refresh/redesign, SEO/GEO strategy, and targeted digital advertising to support top-of-funnel growth. Identify required internal and external resources and coordinate execution of deliverables, acting as the point of contact as needed. Take clear ownership of outcomes, proactively identifies gaps, sets direction, and mobilizes others. Manage both coordination responsibilities along with hands-on content creation and execution. Work closely with Sales, the Strategic Growth Office and Technical teams to understand and communicate value propositions. BACKGROUND PROFILE:Degree in Marketing, Communications, Public Relations, Design, or a related field is preferred. At least 3-5 years of corporate marketing or communications experience, with a proven track record in B2B strategy and collateral development. Strong examples of customer-facing collateral, outward brand images and videos, and external placements - demonstrating experience and success in a similar role.Experience creating technical marketing content; proficiency in managing social media, SEO/GEO, and multimedia production (video/short-form content). Experience identifying and managing third-party resources, such as web developers and PR agencies. Ability to translate complex data into commercial-friendly content and compelling technical marketing materials. Strong, demonstrable ability to generate high quality content across multiple media (static, video, audio) for distinct platforms (website, social, advertising, collateral) and for different audiences (industry, investor, customer, tastemaker). Maintain high standards for delivery across all content, events, and campaigns.
Created: 2026-04-02