Admissions / Marketing Director - SNF

Now Hiring: SNF Director of Marketing!Location:Palmer Ranch Center for Rehab and Healing5111 Palmer Ranch Parkway, Sarasota, FL 34238Why Work With Us?At Palmer Ranch Center for Rehab and Healing, we believe our employees are our greatest asset. We're proud to offer a supportive, team-oriented environment where compassion, respect, and growth are at the heart of everything we do.We offer our team members:Comprehensive Health InsuranceDental & Vision InsurancePaid Time Off & Holiday Pay401(k) Retirement PlanFlexible SchedulingDirect DepositOpportunities for OvertimeDoctegrity - 24/7 telemedicine access for employees and their familiesPanda Perks & Benefits - financial wellness tools, employee discounts, and moreComfortable Staffing RatiosA supportive, collaborative work environment where everyone is treated with dignity and compassionProud Partner of the Tampa Bay Buccaneers - join the spirited KARE KREWE of Palmer Ranch!This role requires Florida AHCA Clearinghouse background screening./ Marketing Director Job Summary:The Admissions / Marketing Director will be responsible for leading census development and occupancy management to achieve financial goals of the facility while also maintaining compliance in accordance with local, state and federal standards and regulations, established facility policies and procedures.Admissions / Marketing Director Major Duties and Critical Tasks:Evaluates and makes recommendations to adjust admission practicesPlans, develops, organizes, implements, evaluates and directs the overall operation of the Admissions department, as well as its programs and activities, in order to develop census goals while also maintaining compliance with current state and federal laws and regulationsEvaluates and subsequently adjusts admission practices as needed based on reaching desired occupancyEnsures there is an open and collaborative relationship between the business office and the admissions office, both working toward shared facility goals for occupancy and collectionsPlans, develops and implements an external and internal census sales strategy with each admissions team member to build and maintain strong relationships with referral partners/sources such as hospitals, physicians, senior centers, department of human resources, home health agencies, hospices, etcMake recommendations to Regional Director of Business Development or Vice President of Business Development on collateral needed. Provides information to referral partners when necessary to clearly communicate the services and offerings of the facilityIdentifies opportunities with new referral partners/sources and develops sales strategies to build relationships and communicate the facility's services and offeringsAdmissions / Marketing Director Required Education and Experience:Must have, as a minimum, three (3) years of experience with demonstrated success in census development and occupancy management in a nursing home, or other related health care facilityKnowledgeable of nursing and medical practices and procedures, as well as laws, regulations and guidelines pertaining to long-term care

Created: 2026-04-02