VP of Marketing

Job Title: VP of Marketing Location: Phoenix, AZ (local presence or rapid relocation required) About the Company Our client is a nationally recognized, consumer-services brand that has doubled revenue over the last three years and is now investing heavily in next-level marketing capabilities. Operating multiple high-volume branches across the Southwest, the company combines a 50-year legacy of customer trust with an entrepreneurial, data-driven culture. This role offers the rare chance to steer a multi-million-dollar growth engine while collaborating daily with a visionary executive team committed to market leadership, customer delight, and community impact. Why You'll Love This Role Direct ownership of a marketing budget exceeding $5 million, with the autonomy to test, learn, and scale. Executive-level visibility, reporting straight to the President, and influencing decisions that shape topline revenue. A high-performance culture that embraces innovation, rewards results, and funds the tools you need to win. Competitive base + bonus plan, robust health benefits, 401(k) match, generous PTO, and ongoing professional development. Key Responsibilities Strategic Leadership - Craft and execute a 3-year integrated marketing roadmap that accelerates customer acquisition, retention, and lifetime value across all business units. Budget & KPI Ownership - Manage and optimize a $5M-$10M annual budget; tie spend to CAC, CPA, conversion rate, revenue per lead, and other performance metrics. Full-Funnel Demand Generation - Lead paid search, paid social, SEO, display, OTT/CTV, email, and emerging channels, ensuring campaigns hit ROI targets in every region. Brand Stewardship - Advance brand architecture, messaging, and creative standards to deliver a consistent customer experience while enabling localized tactics. Data & Insights - Champion a culture of experimentation using audience segmentation, multi-touch attribution, and predictive modeling to guide investment decisions. Cross-Functional Partnership - Align closely with Operations and Sales to match marketing initiatives with capacity, pricing, and revenue goals; collaborate with Technology on martech stack enhancements. Team Building - Mentor, hire, and scale a high-performing internal team and agency partners; foster continuous learning and best-in-class execution. Required Qualifications 10+ years of progressive marketing leadership, including P&L responsibility and team management. Proven success in a B2C service environment (home services, healthcare, retail services, hospitality, etc.) with high transaction volume and fast sales cycles. Demonstrated ownership of an annual marketing budget of $5 million or more, with clear evidence of improving ROI. Hands-on expertise with paid media, lifecycle marketing, CRM, and modern analytics platforms. Track record of meeting or beating revenue-tied KPIs such as CAC, CPA, conversion rate, and revenue per lead. Bachelor's degree in Marketing, Business, or related field; MBA or advanced certification a plus. Exceptional leadership, communication, and stakeholder-influencing skills. Preferred Qualifications Experience scaling marketing programs across multi-location or franchise models. Familiarity with Salesforce, HubSpot, GA4/Looker Studio, Tableau, or similar BI tools. Background in customer journey mapping and CX optimization. Next Steps Ready to own a growth engine and make an immediate impact? Apply today or reach out confidentially to our executive search team at Blue Signal to learn more.

Created: 2026-04-03