Product Marketing Manager

Job Title: Product Marketing ManagerReports to: Director of Growth MarketingLocation: Atlanta, GAWorkstyle: Hybrid; 3 days in officeClassification: ExemptPay Range: $85k-95kWho We AreAt Extu, we don't just play in the market-we're leading it. As one of the fastest-growing companies in our space, we help the world's biggest brands grow revenue through incentive marketing, group travel rewards, and through-channel campaigns. Our Partner Experience Platform makes it all work, blending smart strategy with seamless technology.We believe in growth-ours, our clients', and yours. But we know growth takes more than ambition. It requires smart people, shared goals, and a culture that values both speed and support. That's why we've been named one of Atlanta's Best and Brightest Companies to Work For® (13 years running) and recognized as a Top Workplace®-but what truly sets us apart is our people-first mindset.We are a purpose and values-led organization that offers: Working with some of the largest brands in the world An innovative technology platform A global company, with global opportunities An informal, collaborative work environment with close access to senior management Learn more .Position SummaryExtu is seeking a strategic, market-facing Product Marketing Manager to own how our platform is positioned, differentiated, and brought to market. This role is responsible for defining and operationalizing our messaging architecture, category narrative, competitive positioning, and go-to-market strategy-ensuring Extu speaks with one unified, compelling voice across all audiences.This is a high-visibility, high-impact individual contributor role. You will not directly manage team members, but you will serve as the strategic positioning owner and a key execution partner to the Director of Growth Marketing-translating strategy into actionable programs that drive awareness, pipeline, and revenue.You will ensure that Extu's Partner Experience Platform is clearly differentiated, enterprise-ready, and consistently represented across marketing, sales, analyst relations, and executive communications.Key ResponsibilitiesStrategic Positioning & Category LeadershipOwn and evolve Extu's messaging architecture, ensuring clarity and consistency across audiencesDefine and advance Extu's category narrative (Channel Intelligence Platform)Develop differentiated value propositions for enterprise buyers, partners, and influencersLead competitive positioning strategy, including battlecards, differentiation frameworks, and market intelligenceEnsure consistent positioning across marketing campaigns, sales materials, PR, analyst communications, and executive messagingServe as a core stakeholder in Extu's Client Panel program, ensuring platform positioning, messaging, and roadmap concepts are vetted through real customer feedback.Partner with Program Management to organize and drive Client Panel activities-coordinating agendas, shaping discussion topics, sharing roadmap updates, and synthesizing insights into actionable recommendations for Product, Sales, and Marketing.Go-to-Market & Launch StrategyOwn launch strategy for new products, features, and enhancementsDevelop and execute comprehensive go-to-market plans in partnership with Growth Marketing, Product, Sales, and LeadershipAlign pricing and packaging with market positioning and value narrativeCoordinate product launches, announcements, and company news in partnership with PR and content teamsEnsure seamless cross-functional execution from planning through post-launch measurementSales Enablement & Revenue SupportBuild and maintain core sales enablement materials, including pitch decks, one-pagers, competitive battlecards, and objection-handling guidesPartner closely with Sales Leadership to refine messaging based on buyer insights and field feedbackSupport executive thought leadership and strategic account messagingEnsure sales teams are equipped with clear, differentiated narratives that accelerate pipeline and win ratesAnalyst Engagement & AlignmentOwn relationships with key industry analysts (e.g., Gartner, Forrester, IDC), including regular briefings, inquiries, and strategic updates to ensure accurate positioning of our platform and roadmap.Develop and maintain core analyst messaging materials, including briefing decks, competitive differentiation narratives, and market landscape documentation.Synthesize analyst research and feedback into actionable insights for Product, Sales, and Executive Leadership to inform roadmap, positioning, and go-to-market strategy.Drive participation in analyst evaluations and reports (e.g., Waves, Magic Quadrants), coordinating cross-functional inputs and managing submission timelines.Monitor analyst coverage and competitive mentions, proactively identifying risks, opportunities, and perception gaps in the market.Campaign Alignment & Execution PartnershipPartner with the Director of Growth Marketing to ensure campaigns reinforce core positioning and category narrativeCollaborate with channel owners (paid media, SEO/GEO, social, marketing ops) to maintain alignment across integrated campaignsDrive messaging consistency across demand generation, events, PR, and content programsMeasurement & OptimizationDefine and track KPIs tied to launches, positioning effectiveness, PR impact, and sales enablement adoptionAnalyze campaign, pipeline, and engagement performance to continuously refine messaging and GTM strategyLeverage marketing automation and CRM tools to support reporting and insightsPost Launch: oversee customer response, reacting as necessary to any feedback. Pursue additional growth campaigns and experiments or suggest potential improvements to future iterations of the product.Qualifications5+ years of experience in B2B marketing, with significant exposure to product marketing, positioning, and integrated campaignsProven ability to develop messaging frameworks and bring products to marketStrong writing and editorial judgment with experience guiding and approving copyExperience supporting sales enablement initiatives and executive thought leadershipExperience leveraging marketing and analytics tools; Salesforce preferredComfortable operating in a fast-paced, high-growth organizationData-driven mindset with the ability to translate insights into actionNice to HaveExperience in SaaS, technology, or B2B servicesFamiliarity with pricing and packaging strategyExisting media or analyst relationships in relevant industriesExperience shaping or defining emerging technology categoriesPhysical RequirementsTravel requirement - infrequentAbility to lift 10 pounds (laptop for work)Must be able to remain in a stationary position 90% of the time at a computer.Move about inside the office for meetings and to access office equipmentCommunicate verbally with clients through phone and call center software.Working conditions:Hybrid work schedule with 3 days (Tue/Wed/Thurs) in office required.Indoors, climate-controlled office What we bring to the table: We believe work should work for you. Here's how we show up for our team:Robust Health Coverage - Comprehensive and generously funded, because your well-being matters.Peace of Mind, On Us - Complimentary short-term disability and term life insurance, with options to boost coverage if you'd like.Time Off, Your Way - Our Flexible PTO Program empowers you to take the time you need, when you need it.Work Where It Works - Enjoy the balance of hybrid work schedules designed to flex with your life.Growth is Our Love Language - Every employee gets access to LinkedIn Learning, plus curated opportunities for courses, conferences, and certifications. We invest in your future because your growth is our growth.Give Back with Heart - One paid day each year to support the cause you care about most. We also proudly support local charities like Children's Healthcare of Atlanta and Agape, with volunteer opportunities throughout the year.Celebrate the Wins - Our employee rewards and recognition program is second to none.Shine Bright - We honor Star Performers quarterly and roll out the red carpet for our annual Elite Performers.Join us and be part of a team that brings energy, creativity, and purpose to every day. You'll grow your skills, shape meaningful results, and have fun doing it!Extu does not discriminate on the basis of race, color, creed, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, marital status, age, veteran status, protected veterans, military service obligation, citizenship status, individuals with disabilities, or any other characteristic protected by law applicable to the state in which you work. We just want to work with good people who aim to be better, and make it better, every day.

Created: 2026-04-03