Senior Customer Insights and Research Strategist
NiSource - Merrillville, IN
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Full Time Perm Way of Work: Hybrid - 3 days in-office Location: Merrillville, IN; Columbus, OH; Chester, VA; Canonsburg, PA; or Lexington, KY Salary: $82,200 - $123,200 plus 8% annual bonus NiSource is one of the largest fully regulated utility companies in the U.S., serving millions of customers across six states. We're more than an energy provider"”we're a team committed to innovation, inclusion, and growth. At NiSource, you'll find a workplace that encourages collaboration, supports professional development, and empowers employees to make an impact. Senior Customer Insights and Research Strategist The Senior Customer Insights and Research Strategist will facilitate our customer insights and market research initiatives. You will gather and analyze Voice of the Customer (VoC) feedback through various methods, including online panels, video discussions, focus groups, and surveys. You will translate this data into actionable insights to drive strategic business decisions and improve customer satisfaction. The role works closely with business partners to tell data stories through dashboards, charts, graphs, and scorecards and identify significant trends and patterns from qualitative voices. Your Responsibilities Collect and analyze customer feedback to identify key pain points, preferences, and trends Analyze, interpret, and present quantitative and qualitative research findings Design and implement comprehensive market research projects, including online panels, video discussions, focus groups, and surveys, to contribute to a culture of continuous improvement Develop detailed customer profiles and segmentation reports Develop business initiative request processing, documentation, and reporting Conduct secondary research, including finding information from industry associations Collaborate with cross-functional teams (eChannels, Products & Services, Call Center, Meter to Cash, etc.) to align customer insights with business strategies and roadmaps; present findings and actionable recommendations to senior management and stakeholders Create presentations, graphs, dashboards, charts, and scorecards utilizing Excel, Power BI, and PowerPoint Minimum Qualifications Bachelor's Degree or equivalent experience. 2+ years of experience in market research, customer insights, or a related field. 1+ year of experience with online panels, video discussions, focus groups, and surveys. Strong analytical skills and working knowledge of Power BI or other data analysis tools. Knowledge of data collection methods, search engines, web analytics, business research tools, and data relationships. Preferred Qualifications Certification in project management, project leadership experience, or cross"‘functional project management experience. Experience in customer segmentation, customer journey mapping, and customer behavioral products and eChannels technology engagement. Disclaimer This description is not designed to be a complete list of all duties and responsibilities required of the position. Work Authorization Authorized to work in the United States without requiring sponsorship. Workplace Connection Value inclusion within your day"‘to"‘day responsibilities by respecting others' perspectives, engaging others' opinions, creating a safe environment where people, ideas, and opinions are valued within your team, customers, and external partners. Respect the unique lived experiences within your team, customers, and external work partners by valuing different world views, challenges, and cultures that represent all walks of life and all backgrounds. Treat others with respect and consideration. Actively participate in creating and contributing to a positive work environment. Equal Employment Opportunity NiSource is committed to providing equal employment opportunities in each of its companies to all employees and applicants for employment without regard to race, color, religion, national origin or ancestry, veteran status, disability, gender, age, marital status, sexual orientation, gender identity, sex (including pregnancy, lactation, childbirth or related medical conditions), genetic information, citizenship status, or any protected group status as defined by law. Each employee is expected to abide by this principle. ADA Accommodations If you need a reasonable accommodation to participate in any part of the hiring process or to perform the essential functions of the position, please contact OneHR at or 1-888-640-3320. Safety Statement Promote a safe work environment by actively participating in all aspects of our employee safety program. Report any unsafe conditions and take actions to prevent personal injuries. Support our interdependent safety culture by ensuring the safety of your co"‘workers. Stay focused on the task at hand and promote productivity through good work habits. E"‘Verify NiSource participates in the U.S. Department of Homeland Security's E"‘Verify program. As part of this process, we provide the following notices to all job applicants: These documents inform you of your rights and responsibilities under U.S. law. #J-18808-Ljbffr
Created: 2026-04-20