Digital Commerce Product Manager "” Remote

The RoleThe Product Manager will play a critical role in shaping the digital shopping experience across Green Thumb Industries (GTI) digital platforms across web, mobile app and kiosk. Reporting to the Director of Product Management, you will own the end-to-end product lifecycle and help shape GTI's digital roadmap to drive innovation, engagement, and growth. As a cross-functional leader, you will collaborate closely with engineering, UX, digital marketing, site merchandising, and other stakeholders to deliver innovative and high-impact products. You'll be the voice of the customer, using data and empathy to champion seamless, personalized, and delightful digital journeys as GTI continues to elevate its digital presence in the cannabis space.The RoleThe Product Manager will play a critical role in shaping the digital shopping experience across Green Thumb Industries (GTI) digital platforms across web, mobile app and kiosk. Reporting to the Director of Product Management, you will own the end-to-end product lifecycle and help shape GTI's digital roadmap to drive innovation, engagement, and growth. As a cross-functional leader, you will collaborate closely with engineering, UX, digital marketing, site merchandising, and other stakeholders to deliver innovative and high-impact products. You'll be the voice of the customer, using data and empathy to champion seamless, personalized, and delightful digital journeys as GTI continues to elevate its digital presence in the cannabis space.This is a remote position but you will be required to work Central Time business hours.ResponsibilitiesMaintain and execute a holistic digital product roadmap and prioritize features and enhancements based on business impact, customer data and feedback, and resources availabilityOwn the end-to-end product lifecycle, from ideation and concept development to launch and postlaunch optimization, working with cross-functional teams throughout the processBreak down complex, nebulous concepts into clear, actionable Epics and User Stories with detailed acceptance criteria outlining key customer use cases and technical/business dependenciesLead and contribute to AI spec-driven development practices, authoring detailed product specifications with working prototypes that serve as the source of truth for engineering, QA, and cross-functional partners prior to development kickoffCollaborate closely with cross-functional teams, including marketing, merchandising, and engineering, to ensure the successful launch and ongoing maintenance of ecommerce productsContinuous monitoring of product feature performance. Identify metrics/key performance measures and use data to drive decisions that enhance the customer & user experienceDemonstrate technical proficiency in team's functional areaHave the natural curiosity to ask inquisitive questions and uncover additional use cases and dependenciesStay up-to-date on ecommerce industry trends, technologies, and best practices, and use this knowledge to inform product strategy and developmentQualificationsBA/BS undergraduate degree required with experience in eCommerce retail or consumer facing industries. Cannabis industry experience a plus6+ years of product management experience creating strategic product roadmaps and working with cross-functional teams in a dynamic, fast paced startup like environmentFamiliarity with spec-driven development practices, with the ability to author comprehensive product specifications that serve as the source of truth for engineering, QA, and cross-functional partners before development begins; candidates with a strong willingness to learn and adopt this approach are encouraged to applyExperience managing products through the full life cycle: ideation, development, experimentation, launch and continuous optimization post-launchAbility to identify metrics/key performance measures and use data to drive decisions that enhance the customer & user experienceDemonstrated experience driving revenue growth and improving customer experience for eCommerce consumer productsExcellent communication skills, both verbal and written, drives for simplicity and clarity, able to confidently present and influence executive management and stakeholdersExperience with ecommerce platforms and tools (e.g., Salesforce Commerce, Shopify, Figma, Contentful, Mixpanel, Tableau, etc.)Experience working with Agile/Kanban and Scrum methodologies and Jira/ConfluenceAdditional RequirementsMust pass any and all required background checksMust be and remain compliant with all legal or company regulations for working in the industryMust be a minimum of 21 years of ageThe pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.Green Thumb Pay Range$125,000"”$145,000 USD #J-18808-Ljbffr

Created: 2026-04-20