Senior Performance Marketing Manager

OverviewReports to: VP of MarketingLocation: Remote, USAPosition type: Full TimeWho we are: Sticky.io is the intelligent revenue optimization platform transforming how modern businesses handle payments. Our AI-powered technology helps companies convert payment challenges into growth opportunities, processing over $8 billion annually for enterprise merchants, retailers, and subscription businesses. With 16+ years of expertise serving diverse commerce models "” from high-risk ecommerce to global retailers "” we empower merchants to optimize payments, recover lost revenue, and build lasting customer relationships with confidence. Through advanced transaction optimization, automated recovery, and sophisticated risk management, we enable businesses to strengthen their revenue streams and accelerate growth in an increasingly complex digital commerce landscape.About the role:We're seeking a Senior Performance Marketing Manager to own and scale Sticky.io's paid media strategy across all channels "” including Google, Meta, TikTok, YouTube, Reddit, and other emerging platforms.This is a high-impact, data-driven role where creative meets analytical. You'll spearhead the paid strategy from top to bottom "” budget planning, campaign structure, forecasting, targeting, funnel optimization, and reporting "” ensuring our campaigns are driving results with measurable ROI.You'll collaborate cross-functionally with content marketing, design, and web development to build high-converting landing pages, refine messaging, and ensure our campaigns reach the right audience with the right message at the right time. If you thrive on experimentation, live for conversion metrics, and love finding scalable ways to turn ad spend into growth "” this is your role.ResponsibilitiesOwns performance strategy and execution across paid channelsManages budget allocation, forecasting, KPIs, and ROI analysisPartners closely with creative, web development, and content teams to develop high-performing ads and landing pagesLead end-to-end management of paid media campaigns across Google, Meta, TikTok, YouTube, Reddit, and other relevant platformsDevelop, forecast, and manage paid media budgets to maximize ROI and pipeline generationDefine and monitor campaign KPIs, including CTR, CVR, CPA, CPL, ROAS, pipeline influence, and overall funnel performanceBuild, test, and scale campaigns that drive qualified traffic, MQLs, and revenueCollaborate with design and content teams to develop compelling ad creative and messaging tailored to key personasPartner with web development and marketing operations to build and optimize landing pages for paid traffic (HubSpot)Continuously A/B test creative, copy, audiences, and landing pages to improve conversion ratesOwn paid analytics dashboards, attribution modeling, and reporting to inform strategy and forecast performanceStay current with paid media trends, algorithm updates, and platform innovations to ensure Sticky.io stays ahead of the curveCollaborate with sales and marketing leadership to ensure alignment on campaign goals, lead quality, and funnel conversion metricsIdentify opportunities to expand into new ad platforms, test emerging formats, and scale proven winnersQualifications5+ years of experience managing multi-channel performance marketing campaigns in B2B SaaS, ecommerce, or fintechProven track record of managing large budgets and achieving measurable pipeline and revenue growthDeep expertise in Google Ads, Meta Ads Manager, and at least one emerging channel (TikTok, Reddit, YouTube, or LinkedIn)Strong command of data and analytics tools (Google Analytics, HubSpot, Looker Studio, etc.) with the ability to turn insights into actionExperience with landing page optimization (HubSpot CMS preferred), A/B testing, and conversion rate optimization (CRO)Excellent understanding of attribution, bidding strategies, remarketing, and audience segmentationStrong copywriting instincts and creative direction for ad assets and campaignsHighly analytical, results-oriented, and comfortable working in a fast-paced, growth-driven environmentCollaborative team player who can work cross-functionally across marketing, design, web, and sales teamsProficiency using HubSpot, Salesforce, or similar marketing automation/CRM systemsPrior experience promoting marketing events (including conferences and tradeshows) to effectively drive pipeline and generate leadsBenefitsMedical, Dental, Vision and 401KShort-Term, Long-Term Disability and Life Insurance (100% employer paid)Unlimited Paid Time Off and Paid HolidaysCompensation Package includes Great Equity Incentive Plan #J-18808-Ljbffr

Created: 2026-04-20