Digital Marketing Lead

Description:The Digital Marketing Lead will support the development of our in-house marketing team, manage day-to-day marketing activities, and drive digital initiatives, including the transition to a new Shopify-based website.This role will work closely with internal teams and external partners to support website management, campaigns, and overall marketing efforts.Essential FunctionsSupport Shopify site build and ongoing updates, including product content and structureManage website content, ensuring accuracy and consistencyExecute marketing initiatives across digital channels, including email, social media, and website updatesTrack timelines, deliverables, and follow-ups across multiple projectsWork with Sales, Engineering, and other internal teams to gather content and support marketing efforts Partner with external agencies and development teams to support execution and alignmentSupport a range of marketing initiatives, including those focused on value-added solutions (VAS)Track key performance metrics and support reporting effortsMaintain organization across marketing materials, projects, and priorities Generous BenefitsTime Off9 paid company holidays, 10 days of paid time off, and up to 40 hours of paid sick leave per year (prorated)Comprehensive BenefitsMedical, dental, and vision plans through Cigna for you and your familyRetirement Savings401(k) plan with up to a 4% company matchLife and AD&D CoverageCompany-paid life and AD&D insurance, with additional voluntary coverage optionsHealth and Financial WellnessHSA with company match, FSA, short- and long-term disability, gym discounts, and financial planning supportEmployee Assistance ProgramFree access to behavioral health services, including counseling and support resourcesNorton LifeLockFree coverage for employees or familiesGrowth OpportunitiesOngoing training and tuition assistance to support career developmentRequirements:Education & Experience Bachelor's degree in marketing or related fieldExperience in manufacturing, B2B, or technical product environments is preferredExperience with eCommerce platforms (Shopify preferred)Familiarity with product data, technical content, or complex product catalogsExperience working with external agencies or development partnersMicrosoft 365 CRM experience preferredRequirements? 5+ years of hands-on experience executing digital marketing initiatives and managing website content? Solid background managing website platforms (Shopify, WordPress, or similar CMS)? Strong use of digital marketing tools, including email platforms, analytics, and CRM systems? Organizational and project management skills with attention to detail? Ability to manage multiple priorities and deadlines? Experience working across teams and with external partnersCompensation details: 65000-70000 Yearly SalaryPIa496fa4efa1a-31181-40266009

Created: 2026-05-09