Product Management Director, Credit Card Line Increase

Own the end-to-end CLI strategy and roadmap for the Wells Fargo Branded Credit Card business, including proactive line assignment, expansion, and reallocation, aligned to responsible growth, profitability, and risk appetite. Lead proactive and trigger-based CLI programs, leveraging data-driven decisioning to optimize eligibility, timing, and line amount recommendations. Oversee customer-requested CLI and line reallocation decisioning, ensuring consistent policies, strong customer experience, and sound credit outcomes. Design and execute test-and-learn experimentation across CLI strategies to evaluate impact on utilization, spend lift, losses, approval rates, and customer engagement. Continuously optimize CLI performance through rigorous program monitoring of key metrics including utilization, balance growth, losses, NPV, and customer experience indicators. Define policies, guardrails, and controls, ensuring alignment with risk frameworks, regulatory expectations, and governance standar...Product Management, Director, Management, Customer Experience, Credit, Leadership, Banking, Business Services

Created: 2026-05-09