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Director of Events Sales - Upscale Restaurant Group

Willow Tree Recruiting - New York City, NY

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Job Description

Director of Events Sales – Upscale Restaurant Group$100,000 - $120,000 + CommissionJoin this renowned restaurant group as the Director of Events Sales, driving event revenue, client relationships, and elevated private dining experiences across a growing portfolio of restaurant concepts. Complete with excellent benefits, competitive salary, and meaningful career growth pany:Renowned hospitality group known for delivering exceptional guest experiences through creativity, elevated service, and thoughtful attention to detailOffers a dynamic, collaborative, and growth-oriented environment across a portfolio of distinct, design-forward restaurant conceptsBenefits:Medical insurance paid 100%Dental and Vision insuranceFSA and HSA401k (after 1 year, with 5% matching)Commission eligibility ($60K estimated)2 weeks of vacation, 3 weeks after 2+ yearsDining discountsResponsibilities:Drive outbound sales efforts to grow private dining and event revenue across multiple restaurant concepts and markets, with a focus on corporate, social, brand, and high-profile client segmentsIdentify untapped opportunities in each market and develop tailored sales strategies, promotional packages, seasonal offerings, and partnership initiatives to increase bookingsBuild, manage, and actively convert a strong pipeline of event clients while meeting or exceeding revenue goals and providing accurate monthly and quarterly forecastsCreate and implement a cohesive multi-market event sales strategy, including pricing guidelines, capacity standards, menu frameworks, service models, and revenue optimization practicesOversee the full event lifecycle from initial inquiry and proposal through contracting, planning, execution, and post-event follow-up, ensuring a seamless and elevated guest experiencePartner cross-functionally with Culinary, Operations, Marketing, and Finance to develop event menus, collateral, campaigns, pricing strategies, and execution standards that align with conceptsBuild scalable processes, SOPs, sales tools, and training resources for restaurant leadership and event teams to support consistent private dining execution across marketsLead, coach, and develop a high-performing events team, fostering strong relationships with GMs, chefs, and market leaders while serving as the escalation point for VIP and high-profile clientsBackground Profile:7+ years of event sales leadership experience in upscale or fine dining restaurant hospitality, ideally in a Director-level or comparable role overseeing multi-market or multi-city operationsProven success driving significant event sales revenue, ideally with prior responsibility for approximately $6M+ in annual event sales volume and demonstrated growing outbound salesEstablished network and book of business within the NYC and/or Washington, D.C. markets required; Miami and Chicago relationships are a plusExperience managing, coaching, and developing event sales managers, coordinators, or similar team members in a fast-paced, hospitality-driven environmentAdvanced financial, analytical, and technical skills, including proficiency with forecasting, revenue modeling, margins, pricing, sales reporting, CRM platforms, event management software, Microsoft Office, Excel, Outlook, shared-drive tools, and event documentationExceptional organizational, client-facing, negotiation, and problem-solving skills, with the ability to manage multiple events, clients, priorities, and markets while supporting VIP and high-profile clients with professionalism and discretionCollaborative and service-oriented, with the ability to partner effectively with Culinary, Operations, Marketing, Finance, and leadership teamsLocal Candidates Only – Must currently reside in the NYC area and be able to work in-officeEOE – EQUAL OPPORTUNITY EMPLOYER

Created: 2026-05-13

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