Director of Marketing, B2C Home Services

Calling all OHIO Home Services Marketing Pros u2014 This Is Your Moment. If youu2019ve ever wished for the chance to take everything youu2019ve learned u2014 and lead the marketing charge at a trusted remodeling brand poised for explosive growth u2014 get excited because your golden opportunity has arrived. Who Are You? You constantly build your direct response marketing skills. Youu2019ve engineered lead machines that never sleep. Youu2019ve outperformed marketing and demand generation in the most competitive B2C industries. Youu2019ve turned digital and traditional marketing channels into high-octane lead fuel for sales teams u2014 and youu2019ve done it in B2C verticals like home remodeling, replacement windows, roofing, HVAC, windows, gutters, basement refinishing, flooring, landscaping, and similar trades. Now youu2019re ready to own it all u2014 strategy, structure, spend, and scale. If thatu2019s you, keep reading. Weu2019re Improveit Home Remodeling, a top-performing, fast-growing company with over 35 years of proven success and a clear path to continued growth. We specialize in bath, window, and kitchen remodeling u2014 and weu2019re expanding aggressively into new markets and categories. Weu2019re looking for a Director of Marketing who doesnu2019t just u201cgetu201d B2C direct response marketing u2014 but has led it, optimized it, scaled it, and obsessed over it. If your superpower is generating homeowner leads that turn into revenue, and if youu2019ve done it in verticals like home remodeling, roofing, HVAC, plumbing, siding, insulation, or replacement windows, we want you leading our next chapter of growth. What Youu2019ll Own This isnu2019t a u201ckeep the trains runningu201d job. Itu2019s a build-it-and-scale leadership role u2014 ideal for a marketing growth architect who thrives at the intersection of creative, performance, analytics, and team development. Direct Response Marketing / Demand Generation + Drive all facets of our B2C direct response marketing engine to create interest and demand in our products and services. + Lead our digital marketing strategy across Google Ads, Meta, YouTube, SEO, programmatic, display, retargeting, and paid social. + Manage media spend with a performance mindset focused on CPL, CPA, appointment rate, lead quality, and revenue attribution. + Build robust test-and-learn roadmaps to continuously optimize channel mix, creative, messaging, and targeting strategies. Funnel Strategy & Lead Conversion + Architect the full funnel u2014 from ad impression to call center to scheduled appointment u2014 with performance visibility at every step. + Translate homeowner psychology and sales feedback into smarter, more effective campaign strategies. + Ensure seamless handoffs and lead quality alignment across marketing, call center, and sales teams. Leadership & Team Development + Lead, coach, and grow a high-performing team of digital marketers, creatives, and channel specialists. + Foster a culture of collaboration, innovation, accountability, and data-informed decision-making. + Build new capabilities and org structures as needed to support our aggressive growth goals and evolving marketing mix. Marketing Strategy & Execution + Own the go-to-market strategy for new product lines, new territories, and major brand campaigns. + Develop and execute integrated marketing plans across digital, traditional, and field channels. + Align campaign goals with company-wide revenue and lead conversion targets, working closely with sales and executive leadership. Creative Direction & Asset Development + Oversee the development of all creative assets across channels and on brand u2014 including ads, landing pages, direct mail, broadcast, email, and video. + Ensure creative execution is aligned with brand identity and performance metrics. + Collaborate with design, content, and external partners to bring bold, breakthrough campaigns to life. Analytics & Performance Optimization + Define and monitor KPIs across campaigns, including CPL, appointment rates, ROMI, and attribution. + Use data to drive decision-making, report results to senior leadership, and fine-tune marketing investments. + Lead performance analysis, measurement, and optimization using GA4, Salesforce, SFMC, and internal dashboards. Cross-Functional Collaboration + Partner closely with sales, call center, customer experience, and field marketing to align on customer journey and lead-to-sale strategy. + Serve as the strategic lead with external agency and media partners, ensuring performance expectations are exceeded. What You Bring + 10+ years of progressive marketing experience, including 5+ years in B2C direct response marketing u2014 preferably in home remodeling, home services, or similar verticals. + Proven experience building and scaling digital marketing campaigns that generate high-volume, high-quality leads in competitive markets. + A deep understanding of homeowner demographics, purchase triggers, and regional market behavior. + Strong background in paid media, funnel optimization, creative direction, and team leadership. + Familiarity with Salesforce, SFMC, Google Analytics, and attribution modeling tools. + A passion for performance and a bias toward testing, action, iteration, and ownership. + Executive presence and the ability to influence up, down, and across the organization. What We Offer + Highly Competitive Compensation + Lucrative Bonus Opportunity + Medical and Dental Insurance Options + 401(k) Retirement Savings Plan + Match + Paid Vacation and Personal Days + Upbeat, Positive Work Environment + Career Advancement Opportunities + Contests and Fun Culture Initiatives + Brand-New Office Space + Fast-Paced, Growth-Oriented Workplace + Advanced Technology Tools + A Focus on Work-Life Balance + A Company-Wide Commitment to Marketing Excellence + The Stability of a 35-Year-Young Brand with the Energy of a Startup Ready to Take the Stage? If you're a high-performing B2C marketer who knows what it takes to dominate in home services u2014 and you're hungry to build, lead, and grow at scale u2014 then letu2019s talk. #ZR Powered by JazzHR

Created: 2025-09-06