General Manager

Overview Ralph Lauren General Managers (GM) act as the CEO of their store, driving desirability and topline performance. As the CEO’s , theGM ensures every client walking through the door is treated as a VIP using the '5 C’s of Service Excellence ', creating the ultimateexpression of a luxury lifestyle shopping experience. The General Manager is expected and empowered to cast and develop top talentto create the next generation of Ralph Lauren ambassadors. 'Ralph Lauren CEO’s are 'In the business of dreams '. Essential Duties & Responsibilities Customer ExperienceResponsible for ensuring each employee delivers the 5 C’s of Service Excellence to every client. “CREATE, CONNECT,CONVERT, CLOSE, and CONTINUE”Ensure every client that enters the store is treated like a VIP by providing an experience unique to Ralph LaurenGuarantee all sales associates are utilizing technology and applications to protect existing clients while simultaneously growing the RLS client basePeople & DevelopmentResponsible for the casting and development of store employees, creating dynamic/ diverse and powerful field teamsCoach and mentor all employees to achieve optimal resultsResponsible for building bench strength for future talent, as well as succession planning for current store employeesMerchandising & PresentationProvide consistent feedback to buyers and planners identifying all areas of opportunityUnderstand and place a high priority on respecting and upholding presentation standards, consistent with Ralph Lauren’sdesired image and characterEnsure store environments are set up to be the silent sales associate in the store, telling compelling and inspiring stories ofwho we are as a brandStore Operations & Inventory ManagementResponsible for achieving store shrink goals and for maintaining and implementing both new and existing asset protectionproceduresDirect the execution of all strategies and programs, assuring that they support Ralph Lauren’s sales, marketing, and profitobjectives including Gross Margin.Establish and uphold all store processes and proceduresP&L OwnershipResponsible for the achievement of all Key Performance Indicators ( KPI’s) relating to customer experience: Conversion,UPT,SPH, ADT and Customer Shop scoresMust ensure effective people and development systems are set up to drive employee engagement. Key metrics are Internaland Time to Fill rates, Employee Engagement and Enablement scores, and turnover ratesManage selling expenses and achieve payroll percent targets Experience, Skills & Knowledge Relevant work experience preferred Strong computer skills preferred: Word, Excel, PowerPoint, Workday, and Outlook Ability to maneuver around the sales floor, stock/dressing room, cashwrap and office; work around/with chemicals, lift up to 30 lbs. and climb moderately utilizing a ladder as trained under RL Health & Safety guidelines Ability to operate the register, stand, move and walk for multiple hours Strong business acumen. Enthusiasm and ability to build and maintain an environment consistent with RL lifestyle philosophy. Ability to guide individuals toward goal achievement using negotiation, teamwork, motivation and staff development skills. Strong communication and interpersonal skills.#LI-CS1 Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws.

Created: 2025-10-04