Director, Public Relations

We are authentic, professional providers of fun, focused on building a Great Place To Work For All by staying true to our mission: “Life’s a Party, We’re Makin’ It Fun!” and “So Much Fun It’s Scary!”At Spencer’s and Spirit Halloween, we do the right thing always-integrity, fairness, respect, and transparency are our foundation. You will find our culture to be inclusive, passionate, resilient, and one that values differences and embraces all. One Team / One GoalWe are leaders and owners of our business success. Whether it’s developing new and exclusive costumes, quality testing products, or implementing technology solutions, our teams understand the value of working collaboratively to embrace change through innovation, curiosity, and thoughtfulness. We offer a comprehensive benefits package that includes:Flexible work environmentCareer advancementCompetitive base salary Bonus opportunityVacation, Personal, Sick and Holiday payMedical, Dental, Vision, Disability, Life and AD&D insurance401k with a company match30% merchandise discountThe Director, Public Relations will drive positive media exposure, brand storytelling, and external communications for Spirit and Spencer’s. This role develops and executes PR strategies to increase consumer awareness, support sales and marketing efforts, and enhance corporate reputation through compelling and consistent messaging across all channels.Develop and lead integrated PR strategies to maximize positive media coverage for Spirit and Spencer’s products and brand initiativesServe as the primary point of contact for media inquiries, ensuring timely, accurate, and brand-aligned responsesCultivate relationships with top-tier media, influencers, and journalists to secure high-impact placements across print, broadcast, online, and social channelsMonitor industry trends and translate insights into proactive media opportunities and strategic recommendationsCraft clear, engaging communication narratives for product launches, corporate initiatives, and brand campaigns in collaboration with Marketing, eCommerce, and Social Media teamsDevelop press releases, media kits, lookbooks, and executive interview materials aligned with brand voice and business objectivesMaintain and evlve brand voice guidelines to ensure consistency across all external communications, including media responses and crisis communications.Lead media programming and storytelling efforts for product launches, events, and promotional campaigns, leveraging both traditional and non-traditional channels such as video content and influencer collaborationsPartner with cross-functional teams to align PR activities with marketing campaigns and sales initiatives for maximum impactManage PR agency relationships, ensuring deliverables meet strategic objectives and align with brand prioritiesFoster collaboration with internal teams to stay ahead of new initiatives and provide media strategies that elevate brand visibilityCreate quarterly media reports highlighting performance, coverage metrics, and opportunities for improvementTrack results of PR campaigns and events to optimize future strategiesContinually refine PR strategies to support evolving corporate goals and product innovationsBachelor’s degree in Marketing, Communications, Public Relations, Journalism, English, or related field; advanced degree or equivalent experience preferred8-10 years of relevant experience in PR, communications, or related fields; retail or consumer-facing industry experience strongly preferredExceptional writing, editing, and proofreading skills with a strong creative voiceAbility to translate complex product information into clear, compelling stories for media audiencesComfortable representing the brand with national media outlets, performing confidently under deadline pressureStrong project management skills with the ability to prioritize, communicate effectively across teams, and meet deadlinesDemonstrated leadership skills with the ability to influence and collaborate across multiple departmentsHighly organized, adaptable, and able to thrive in a fast-paced, dynamic environmentWillingness to work extended hours as needed for press events and media deadlinesSelf-starter with a strong sense of urgency, ownership, and passion for delivering resultsThe pay range reflects the potential base salary range for this role. Individual base pay is determined by various factors such as relevant experience and skills, and the scopeand responsibilities of the position.$130,000 - $145,000

Created: 2025-10-04