Head of Field Marketing, Retail and Consumer

Head of Field Marketing, Retail & Consumer About Cognizant Corporate Cognizant Corporate is a global community united by a shared purpose: to make a meaningful impact. We are committed to excellence and driven by outcomes that matter. Collaboration is at the heart of how we work, and our forward-thinking mindset fuels continuous learning, innovation, and growth. At Cognizant, careers transcend titles. We empower our people to think strategically, inspire others, and lead with purpose u2013 always guided by our core values. Join us in shaping future of business. Could you be the one to make a difference? Cognizant is seeking a strategic and results-driven Head of Field Marketing to lead integrated marketing efforts for our Retail & Consumer business across North America. This role is critical in shaping and executing high-impact marketing programs that drive demand, accelerate pipeline growth, and elevate Cognizantu2019s brand presence in the market. The ideal candidate will bring deep expertise in enterprise marketing within the Retail and CPG sectors, a strong command of field engagement strategies, and a passion for leveraging data, technology, and emerging trends, especially AI, to deliver measurable business outcomes. This role requires a balance of strategic leadership and hands-on execution, with a focus on cross-functional collaboration, team development, and customer-centric innovation. Strategic Planning & Execution u2022 Develop and execute integrated B2B marketing plans aligned with sales goals and vertical priorities u2022 Own budget, performance tracking, and ROI analysis across campaigns and programs u2022 Lead and mentor a team of field marketers while fostering a culture of innovation, collaboration, and accountability Content & Campaigns u2022 Build content strategies tailored to Retail & CPG audiencesu2014thought leadership, case studies, solution briefs, and digital assets u2022 Optimize content across channels: events, email, web, and social u2022 Leverage tools like Pardot, 6sense, and Salesforce to drive ABM and nurture programs Event Marketing u2022 Lead planning and execution of key industry events such as NRF, executive roundtables, customer forums, and partner activations u2022 Ensure events align with brand and business goals, analyze event performance and apply insights to future strategy Field Alignment & Collaboration u2022 Partner with sales to identify growth opportunities and deliver localized campaigns u2022 Collaborate with global marketing, product, and customer success teams to ensure message consistency u2022 Act as the voice of the field, sharing insights to shape broader marketing initiatives Performance Optimization u2022 Monitor campaign and event metrics to improve conversion and engagement u2022 Report on KPIs including lead generation, pipeline contribution, and sales enablement Qualifications u2022 10+ years of B2B marketing experience, with expertise in field marketing, content strategy, and event execution u2022 5+ years in enterprise marketing within the Retail & CPG sectors u2022 Experience leading high-performing teams and managing cross-functional initiatives u2022 Proficiency with ABM platforms (e.g., 6sense), CRM (Salesforce), and marketing automation (Pardot, Marketo, Eloqua) u2022 Strong communication, stakeholder management, and analytical skills u2022 Curiosity and foundational understanding of AI and its role in marketing innovation u2022 Ability to thrive in a fast-paced, matrixed environment Work model We strive to provide flexibility wherever possible. Based on this roleu2019s business requirements, this is a remote position open to qualified applicants in the United States. Regardless of your working arrangement, we are here to support a healthy work-life balance though our various wellbeing programs. Salary and Other Compensation : Applications will be accepted until September 28, 2025. The annual salary for this position is between $155,000 - $180,000, depending on experience and other qualifications of the successful candidate. This position is also eligible for Cognizantu2019s discretionary annual incentive program, based on performance and subject to the terms of Cognizantu2019s applicable plans. Benefits : Cognizant offers the following benefits for this position, subject to applicable eligibility requirements: + Medical/Dental/Vision/Life Insurance + Paid holidays plus Paid Time Off + 401(k) plan and contributions + Long-term/Short-term DisabilityCognizant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

Created: 2025-09-15